Our mission is to drive sustainable demand for British wool in order to maximise returns for our members.

Is wool or synthetic carpet better?

With lots of different varieties, options and prices, it’s often difficult to know what to look for when choosing a new carpet. We actively promote the use of British wool in carpets and for good reason. Here’s five reasons why we think carpet made from British wool is best.

It’s fire-resistant

Wool carpets are naturally fire-resistant, which means safety for loved ones and peace of mind for you.

It’s hard-wearing

A British wool carpet will bounce back quickly and keep its shape for longer than any other carpet. This means it’s ideal for busy areas in your home.

It’s easy to clean

Wool carpet is easy to maintain, offering natural resistance to spills, so there’s no need to use harsh chemicals, such as bleach, for cleaning.

It’s sustainable

Wool is grown, not made in a lab, so won’t end up in landfill.

It’s hypoallergenic

Wool acts as a natural air filter, which means it’s perfect for anyone suffering from allergies or breathing conditions.

Is wool or synthetic carpet better? We’ll go with British wool every time because we know it performs. Interested in finding out why wool can perform in this way? Read about the science behind our amazing fibre. You can also find your local carpet shops using our stockist locator.

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Is wool or synthetic carpet better? British wool carpet by Alternative Flooring