Wool Dunnit at Agatha Christie's Harrogate Haunt

Wool Dunnit at Agatha Christie’s Harrogate Haunt

 It’s a busy time of year for British Wool as the events calendar gets in to full swing!  We will be out and about at trade shows and agricultural events constantly in the coming months. 

A true highlight of our year to date was the International Wool textile Organisation’s 86th Annual Congress, which this year was held at The Old Swan Hotel, in the stunning town of Harrogate.

Over 300 delegates attended, many travelling from far flung countries including Australia, China, Argentina and Uruguay and they came all in the name of discussing what is frequently referred to as the ‘noble’ fibre.  Yes - that’s wool!

As host country, British Wool played an active part in the event - and created a stunning entrance for delegates with the Wool Lobby at The Old Swan Hotel - the still genteel hotel where legendary crime writer Agatha Christie disappeared to for ten days in 1926.  This caused an international furore that saw the story covered as a front page story of The New York Times. Well, we definitely enjoyed the high ceilinged splendour of this lovely hotel, which is fitted throughout with luxurious wool carpets by Brintons, so we understand why Agatha chose it!

There was no such mystery surrounding our pop-up Wool Lobby though - we featured Alternative Flooring’s delightful Liberty design carpet which set the perfect theme of red, white and blue - no clues there then! 

Lorna Haigh, Creative Marketing Director of Alternative Flooring also spoke at the event and discussed the importance of inspiring consumers with the skills and craft within the textile business and how that empowered the wool industry’s product story.  At British Wool we fully endorse Lorna’s viewpoint as British Wool is graded by hand and eye by graders that spend five years learning this unique skill!

From Welsh blankets by Melin Tregwynt, vibrant Harris Tweed pouffes by Tetrad to the impressive character of Hardwick in tweed by Cherchbi and in tapestry by Maud Designs - our Lobby provided a glimpse of British wool flair for the international guests to enjoy and appreciate. 

Finally, we brought the true stars of our story to show why wool is a truly fabulous fibre - it grows on a sheep…naturally.  Our flock of Dalesbred rams came from a farm just outside Harrogate and looked perfectly at home on the hotel lawns.  It’s easy to see why they became the picture opportunity of the event.






British Wool Promotion

Raising awareness amongst consumers about the unique benefits offered by the fibre.

Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and it’s efforts have seen an outstanding threefold increase in the price farmers receive for their wool.

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