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Surfaces 2015 Las Vegas Campaign for Wool
19/01/2015
> Surfaces 2015 Las Vegas Campaign for Wool

The Green Sheep Promotes Real Wool as Stronger...Smarter...Safer

Las Vegas - Surfaces 2015

'Stronger...Smarter...Safer' is the central theme launched by The Campaign for Wool at Surfaces this year. The Campaign for Wool's popular Green Sheep promotion places the core benefits of real wool at the heart of its 2015 activity and adds the impressive assets of His Royal Highness The Prince of Wales' initiative to it, providing new and dynamic credentials to the internationally acclaimed wool promotion.Fire Safety Film... Releasing a new short film which focuses on the fire safety assets of the fibre - filmed at the Prince's London residence - the Green Sheep will clearly show that real wool does not easily ignite and will self-extinguish. Rigorous tests done by leading fire experts in London during June 2014 and overseen by The Prince himself along with a delegation of industry guests.

Education... The Campaign places education at the centre of its activity with its 'Understanding Wool Fiber' Continuing Education programme (CEU) which adds valuable collateral to the retailer and design showroom. Explaining the natural, sustainable assets; it also looks at the anatomy of the fibre and how this increases strength and smart performance in carpet and rugs.On-line Promotion... The stylish ONEWOOL gallery has signed up some of the wool industry's biggest names and brought them together in a virtual gallery providing a one-stop window for wool interiors The aim is to have a central point that helps retailers and consumers to find wool products easily. Each brand has a click and connect wool window, that takes visitors directly to their website and products.

Wool i-Book... The new fibre-fact Wool i-book is available to registered retailers to use in-store on their phones and tablets. This simple, condensed wool assets guide, takes a close-up view of wool fibre and its incredible natural performance.

Showroom - Promotional Products... A comprehensive POS programme featuring the new Green Sheep branding and core messages has been developed and is available to retailers. Offering whole wall installation visuals, showcards and postcards, there is plenty to ensure profile for wool in the showroom.

"Wool has so many impressive assets but we believe the 'Stronger, Smarter, Safer' theme encapsulates them all. We have developed a very solid message and a strong promotional offering for the retail and design community, which costs them nothing, supports their business and helps them promote their real wool products effectively." Bridgette Kelly, Interior Textiles Director of the Campaign for Wool said.

Campaign for Wool can be found at booth number S5913

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