The British Wool Marketing Board
find us::terms::contact::useful links::sitemap::privacy
about BWMB | wool sales | producer services | shearing | wool promotions | media centre | Campaign for Wool | education/shopping corner
order full report
> order full report
media centre
press releases
Success for Campaign for Wool Designer Education Roadshow
16/04/2014
> Success for Campaign for Wool Designer Education Roadshow

Designers attending the Campaign for Wool’s Education Roadshow gave a positive endorsement to the ‘Understanding Wool Fiber’ course, “Very informative, full of acts and it was appreciated.” Joy Norenberg, a Minneapolis designer commented.



Delivered by the wool experts from the Campaign for Wool, it presented the unique qualities of wool fiber and provided design professionals with a better understanding of wool's structure, how wool is sourced, the wool production process, and the benefits of using wool in carpet and rugs. The course is approved by IDCEC for 0.1 CEU and can be used by design professionals as an official credit.



The Wool Education Roadshow, the first to be completed in the USA, was done in association with the International Design Guild (IDG) at showroom venues in Austin, Salt Lake City, San Francisco and Minneapolis.



"This course was created to provide designers with a deeper dive into the world of wool. Many designers and consumers alike appreciate wool's green qualities, but a number of misconceptions about the fiber still exist. The knowledge of the experts involved in the course development combined with the extensive experience of Bridgette Kelly and Tim Booth in the delivery of the training, provided designers in attendance with a wealth of practical knowledge and answers to all of their wool concerns." Kathleen Callahan of the International Design Guild commented.



“We had an excellent response to the training sessions, the designers varied in their knowledge of the fibre but we gave them a more comprehensive understanding of why wool was such a great choice for interior textiles including dealing with any queries and so it was very worthwhile.” Bridgette Kelly, Interior Textiles Director for the Campaign for Wool said.



All designers received a copy of The Wool Book and the Wool CEU workbook to take away. The Campaign for Wool Education Roadshow continues throughout 2014 and there will be a second course on wool for carpets and rugs coming soon.



Ends



Note to Editors:

The Campaign for Wool (CfW) was initiated by HRH The Prince of Wales in 2010. It aims to promote the natural sustainable attributes of real wool and ensure that its performance and practicality are better understood by consumers. In five years, the Campaign has achieved endorsement of major brands across the globe and works with them in a collaborative and mutually beneficial way to position wool as the superior fibre for interiors, fashion and the built environment. The CfW is funded by the world’s leading wool growing countries including Australia, Great Britain, New Zealand, South Africa, North America and Norway.



British Wool Marketing Board logo