Ian Buchanan, Chairman and Joe Farren, CEO British Wool

British Wool celebrates working together at 67th AGM

British Wool celebrates working together at 67th AGM

British Wool held its Annual Conference and 67th Annual General Meeting on 8th November at the Mercure Hotel, Exeter, focusing on the benefits delivered by a refocused strategy.

Ian Buchanan, Chairman, said “British Wool’s strategy is based on one team, working together, to achieve a clearly defined set of objectives. This means positive leadership, an organisation which is open and transparent, and a highly skilled, expert management team.”

The event included a business update, Q&A and discussion groups inviting feedback on certain aspects of producer communications. British Wool Regional Representatives also received an update on the year to date performance including:

 *   An anticipated £900,000 (8%) saving in operating costs, supported by a robust operational efficiency plan.
 *   A new approach to productivity across the depot network, delivering a more efficient and cost effective service to producers.
 *   A focus on consumer marketing, designed to increase demand for British wool throughout the supply chain.

Joe Farren, CEO commented “This is an exciting time for British Wool. We are making great progress towards some challenging targets, which will ultimately mean we can deliver our most important objective – ensuring our producers get the best possible price for their wool.”


Notes to editors:
British Wool is based in Bradford and is owned by approximately 40,000 sheep farmers in the UK.  It collects, grades, sells and promotes British wool to the international wool textile industry for use in flooring, furnishings and apparel.

Ian Buchanan, Chairman and Joe Farren, CEO British Wool

For further information or to arrange an interview:

Please contact either
Gareth Jones, British Wool’s Producer Communications Manager
07590 355885 or garethjones@britishwool.org.uk

Lauren Boulton, British Wool’s Producer Communications Assistant
01274 688666 or  laurenboulton@britishwool.org.uk

British Wool Promotion

Raising awareness amongst consumers about the unique benefits offered by the fibre.

Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and it’s efforts have seen an outstanding threefold increase in the price farmers receive for their wool.

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