Alan Marshall British Wool's South West Region Board Memeber

British Wool Looks to the Future at Sheep South West 2017

As mainline sponsors of 2017 NSA Sheep South West, British Wool are looking forward to meeting producers and hosting the event’s fleece competition.

British Wool will be showcasing the work that it carries out on behalf of its wool producers at NSA Sheep South West, which takes place at Ayshford, Westleigh, Tiverton, Devon, on Tuesday 20th June.

Throughout the day, British Wool representatives will update visitors on recent improvements in the business that will deliver better value and service for producers as well as the latest wool values for this year’s clip.

Commenting ahead of the event, Alan Marshall, regional board member for South West England, said: “NSA Sheep South West is an important event for British Wool as it gives us the opportunity to meet our producers face to face, and to update them on what British Wool is striving to achieve on their behalf.  Staff and board members will be available to answer any questions and we will be giving the latest information as to what producers can do themselves on farm to maximise the return on their clip.”

With shearing and fleeces very much at the forefront of the sheep industry at this time of year, British Wool will be hosting the events fleece competition on its stand in marquee 2.  Wool sales manager, Stephen Spencer will begin judging the fleeces at 10:00, with the presentation of prize winners taking place from 12:30.  The champion fleece from this competition will qualify for the 2017 British Wool National Golden Fleece Competition in association with JG Animal Heath.  This champion fleece will compete against entries from 13 other nominated shows, as well as successful fleeces entered by producers via the British Wool grading depots for a chance to win this prestigious title.

Over the last 12 months the global market for wool has undoubtedly been challenging and British Wool are keen to show producers how, as an organisation, they are working to modernise the business and improve efficiency at every possible level.  With a new productivity approach in all the depots, early signs are encouraging in terms of the savings which can be achieved.

With this in mind producers may be interested to learn more about how they can improve their clip in order to maximise the potential of their wool.  Staff will be on hand to discuss with producers management and clip presentation, both of which can often be improved to ensure producers are making the most of this commodity.

New for NSA Sheep South West 2017, British Wool are pleased to have been able to support students from Falmouth and Winchester Art Colleges with The Wool Lab project.  The Wool Lab project introduces competing students to the properties and qualities of British wool as a textile fibre.  Students’ work will be on display at the event and the competition winner will be announced on the day.

NSA Sheep South West is a key event in the calendar for both British Wool and producers in the South West of England.  It provides an opening to meet with those at the heart of the industry and to offer support and advice.  It is now more important than ever for farmers and industry bodies to work together to secure the future of British production.  British Wool Acting Producer Communications Manager, Lauren Boulton, said:

“These regional sheep events are extremely important as they offer us a platform to communicate effectively with wool producers from across the region.  They also give us the opportunity to discuss how we are improving your business, to discuss the latest wool market values and to demonstrate to you how you can add value to your wool.”

British Wool’s chief executive officer, Joe Farren will officially open the event at 11:00 in the presentation area.  Joe commented:

“I am honoured to have been asked by the NSA to open the event.  My experience is that sheep producers in the South West are particularly passionate and dedicated.  Our local depots at South Molton and Liskeard are similarly dedicated to offering producers an excellent service.  Now more than ever the UK sheep industry needs direction and leadership to prepare it for the significant challenges ahead – since I have been with British Wool, it has been clear to me that the NSA is very active in this area and is working to both protect the industry but also challenge it for its own good.  I am keen that British Wool works more closely with the NSA to support them in this objective.”




Notes to editors:


Alan Marshall, British Wool’s South West English board member

British Wool Agricultural Show trade stand


For further information or to arrange an interview

Please contact either

Lauren Boulton, British Wool’s Acting Producer Communications Manager

07970 476300 or  laurenboulton@britishwool.org.uk


Diane Keating on

01274 688666 or dianekeating@britishwool.org.uk

Issued by agpo@britishwool.org.uk

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