Alan Marshall, British Wool South West England Board Member

British Wool Agricultural Show Trade Stand

Farmers to meet British Wool representatives at shows across the South and South West

Sheep farmers wanting to learn more about the wool supply chain can meet British Wool staff and board members at agricultural shows across the South and South West over the next few months.

British Wool representatives values the opportunity the summer show season offers to meet and interact with wool producers to give an insight to the work British Wool is doing on their behalf, explained British Wool South West board member Alan Marshall.

“We are always keen to meet wool producers and help them better understand how British Wool operates.  Many are largely unaware of what happens to their wool once it leaves the farm, but having a better understanding of what happens to it when it reaches their local depot is important for all producers.

“British Wool is unique in being at the heart of the wool supply chain.  No other organisation works as hard for wool producers or puts as much back in to the industry as British Wool does” he adds.

Agricultural shows provide producers with a great opportunity to meet and socialise, but there is an important business element too and British Wool is all too well aware that producers want to know more about what their wool is worth in the coming season, said acting producer communications manager Lauren Boulton.

“We’ll be explaining the latest wool values and helping farmers understand what they can do to maximise the value of their clip.  British Wool is unique in UK agriculture and it is in producers’ interests to support the organisation in its work to sell British wool on their behalf to buyers across the world,” she adds.

Ms Boulton said that in addition to learning more about the work of British Wool, visitors to some of our show stands will also be able to try their hand at an ‘Identify the Breed’ competition, with entrants having to identify fleeces from six different breeds of sheep.

“while the core focus of the stand will be the business of wool, these competition add a light hearted element whilst being highly educational providing event visitors with the change to handle fleeces of different types, to better understand why some wools are more highly valued than others.

This year’s shows across the South and South West will see both the fleece and the wool on the hoof competitions being judged by British Wool’s Wool Marketing Manager Stephen Spencer or depot manager from South Molton Mike Berry.

The fleece competitions at both the Royal Cornwall and Kent County shows are also qualifying competitions for British Wool’s 2017 National Golden Fleece competition, sponsored again this year by JG Animal Health, said Mr Marshall.  “Last year’s relaunched Golden Fleece competition drew entries from across the UK and we are looking forward to a similarly strong entry this year,” he added.

Visiting the British Wool stand at shows throughout the summer will give farmers an excellent opportunity to understand the grading process and see how they could make the most of their wool clip this year.

“No matter where you look in the UK you’ll find the influence of British Wool, including its role in shearer training through to its involvement in the Campaign for Wool. From shearing through to marketing everything the organisation does is aimed at making the most of British wool, something no other organisation can offer.”


British Wool Promotion

Raising awareness amongst consumers about the unique benefits offered by the fibre.

Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and it’s efforts have seen an outstanding threefold increase in the price farmers receive for their wool.

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