British Wool's stand at Make it British

Watercolours Mineral Alchemy from Ulster

Stocklists July 2017

Make it British!

British Wool headed to London last month to attend the ‘Meet the Manufacturer’ event.  This high energy trade show brings together over 100 British manufacturers at the Truman Brewery situated just off Brick Lane.  The aim was to beat the drum for British made products of all types and British Wool took a space to showcase the strengths of our fantastic fibre.

Brexit seems to have had a major impact on the British manufacturing mandate - as buyers from all over came to source makers of products from socks and shoes to yarns and all types of clothing including the spectacular Harris Tweed and classic wool fabrics by Moon.

Showing the scope of wool potential is all part of the role of British Wool, so we took great pride in showcasing flooring, furnishing, accessories and art all displayed under the tongue in cheek title of ‘The Sheepish Studio’.

During the Seminars, our panel of speakers united to discuss The Wonders of Wool Textiles Made in Britain’.  It was agreed by the panel, which included Lorna Haigh of Alternative Flooring, Alan Thornber of Laxtons Yarns and Eifion and Amanda Griffiths of Melin Tregwynt - fabric manufacturers in Wales - that there was a growing appetite for provenance and craft stories in products and that the UK based textile industry had much to offer on this.

Social media is playing an important part in their businesses and they all agreed that it was becoming ever more important in terms of marketing.  Brexit was not particularly an issue at this time according to the panellists.  It was all interesting comment and the audience had plenty of questions to ask too including the query about selling a tactile product online - and it was generally accepted that wool is a fibre that ideally needs to be touched by the consumer, as that simple action helps the consumer to understand the quality of the product.

A week later, we found ourselves at the Greendale Buying Group Show set in the truly superb Mercedes Benz World in Weybridge.  Quality wool carpet was surrounded by impressive wheels of the very finest kind!  Visitors called by to discuss ways they could join in with WoolRetailer.com.  Many of these retailers are passionate about wool and it was great to have the opportunity to meet them face-to-face and learn more about their experience of selling wool carpet every day and to see how we can support them in-store.

British Wool Carpet of the Month

The “Watercolours’ Collection from Ulster Carpets is inspired by natural landscapes and the abstract work of the famed painter JMW Turner.  The range is perfect for areas where pattern does not need to be dominant and the moody subtlety of the tones will allow the easy matching of fabrics and soft furnishings.  The two designs - Amulet and Mineral are available in five stunning colour ways which evoke the natural elements with whimsical brush strokes.  Made from 80% wool and 20% nylon, the range is suitable for extra heavy wear usage and is available in five colour matching multi-widths making it suitable for both small and large family spaces.

And Why We Like It…

There is something soothing about the designs and colours in this clever collection.  The distinct art of the weave replicating the brushstrokes inspired by none other than the watercolour maestro, JMW Turner himself, will add real beauty to the floor.  Nature is always  the most impressive of colour banks and these shades create a truly magnificent mood board for the home decorator.  All of this and of course the undisputed comfort and longevity of Ulster Carpets make this a fitting masterpiece and one which we would happily add to our gallery!

British Wool Promotion

Raising awareness amongst consumers about the unique benefits offered by the fibre.

Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and it’s efforts have seen an outstanding threefold increase in the price farmers receive for their wool.

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