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Stocklists May 2017

Stocklists -  May 2017

Spring in to Wool…the Natural Choice

As Spring gets into full gear… light nights, the occasional blue sky and plenty of daffodils - you will also see that perfect Spring scene - lambs in the fields, on the hills and moors.  The UK sheep population increases hugely over this period and the baby lambs will be seen chasing after each other and generally creating a pastoral scene that mostly, we all observe with great fondness.  At the same time as all this new life begins - British wool is constantly growing. 

The carpet and rug industry in the UK and overseas will buy this wonderful wool and it will eventually lie on floors in homes and hotels, airports and casinos and even the odd pub or two across the world.  By anybody’s standards, this is quite a remarkable story.  This natural evolution provides an annual supply of the most practical, environmentally sustainable fibre available and results in comfort and luxury, all served up within product that provides stunning colours and design.

Wool carpet is by no means just visual and tactile though - although like all home interior products it is sometimes difficult to persuade our customers to consider the additional assets, even if the assets are ultimately even more compelling and beneficial to them than the ones they can actually see. 

In a world where people assume what you see is what you get, wool defies the simplicity and packs in proactive performance.  Completely natural and with  inbuilt assets that make it as smart as an iPhone for instance albeit in a different way!  Real wool is not a fibre to short change anybody and real wool carpets harness all the assets and bring them to the home.

So, because it is Spring and we are in the midst of our wool growing season - we thought we would remind you why natural wool carpets are in a field of their own!

Choose Wool …Choose Added Value

Wool is absolutely loaded with benefits that once you understand them make choosing wool seem simply common sense.  Retail is all about selling added value and this is where a little knowledge goes a long way.

Wool has the bonus of being natural - grown on the sheep - and annually renewable.  Subsequently, the fibre has a natural cell structure - this works on the sheep to provide a  responsive and protective fleece and this performance activity continues throughout its entire life cycle.

Wool fibre can breathe and is able to absorb and neutralise contaminants in the air - making it perfect for all of us - asthmatics included - as it filters the room air and provides cleaner, healthier breathing air.  Imagine a room full of  floating invisible emissions from paint and other household products (often known as VOC’s), the pro-active instinct of wool is to protect and remove harm from its host  - the sheep - but in this case that means the family home!

It is particularly strong and robust - particularly British Wool - with a coiled spring-like reflex that will not be pressured down by our walking on it. Think of that fleece with its incredible bulk - all packed into a carpet!

It is easy to care for - the invisible to the eye scaled surface of wool will hold dust tightly within the top layer - releasing to the vacuum cleaner.  This also reduces floating dust in the air but also in addition with the membrane prevents immediate absorption of liquids - allowing the clean-up with simply paper towels and occasionally a mild cleaning solution.

There is far more to know about wool and we would love to share that knowledge.  If you want to know more,  check out WoolRetailer.com - where you can become an accredited Wool Specialist! 

For further information please contact marketing@britishwool.org.uk

 

 

British Wool Promotion

Raising awareness amongst consumers about the unique benefits offered by the fibre.

Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and it’s efforts have seen an outstanding threefold increase in the price farmers receive for their wool.

Get Involved Read More