Country Life and British Wool with Roger Oates at at Decorex

The Stocklists October 2017

Wool and Wallpaper at Wool Trends

Once again there was plenty to interest visitors to The Flooring Show at Harrogate.  In Hall C where wool carpet has made a strident resurgence in recent years - there was the inspirational Wool Trends area which creates a village-like area around which many of the quality carpet brands nestle.  Created by the Campaign for Wool, which promotes and supports the entire wool industry from flooring to fabrics and furnishings.

The revival of wallpaper was displayed strongly to highlight how wool and wallpaper do compliment each other.  Pattern is back as a leading style for homes.  Room themes are increasingly taken from the feature wall with all other room elements deriving from it.  The Wool Trends area showed how two distinct patterns can work together and provided a snapshot of this season’s current styles for complimentary wool flooring. 

Calm and Beautiful was the theme for the bedroom which featured the Adam range ‘Catherine Lace’ - which worked within a bedroom setting creating a very feminine  and airy style.  In contrast, the study had a carpet range by Ulster - ‘Fusion’.  This was in striations of blue and greys, a subtle but strong design that allows numerous wall or accessory shades to be selected.  It was displayed with a contrast deep blue walls and was very eye-catching.

Grey held court once again with Axminster’s ‘Hazy Day - Ice Skating Mouse’ reflecting the trend for geometric pattern and rooms that reflect several tonal shades.  Contrasting to these pale greys were the stripes displayed by ‘Lakeland Herdwick' from Brockway Carpets - a stunning tailored look in 100% wool.  Set against a dramatic large-scale patterned cream and black wall - the room made a strong statement with an over-arching masculine tone.

On the beige scale - loop piles are back with the trend for chunkier becoming more prevalent.  Cavalier’s subtle loop was a small suggestion of the consumer’s growing interest in texture - a trend also being showcased by Brockway Carpets on their stand - chunkier loop style carpet is finding its way back after a few years out of the limelight  - loops of course are brilliantly forgiving and will reduce signs of tracking and flattening in busy areas.

Country Life… Wool is the Answer!

The new Flock and Roll is wool!  This is according to Country Life magazine, which has dedicated several pages to the story of British Wool in its Decorex issue.  The fibre was honoured to be chosen for the Sensory installations hosted by this leading design event at Syon Park. 

Stunning carpets from Brintons and Roger Oates were displayed against the high impact photography of the rugged Cumbrian landscape where the photoshoot took place.  Sheep and textiles in the rural landscape showing the entire fleece to floor story!  A seminar hosted by the interiors editor Giles Kime put wool under the spotlight with designers.  Kit Kemp, the celebrated interior designer and owner of the boutique chain, Firmdale Hotel group, uses wool fabrics on walls and on floors.  Asked why she uses so much wool, she said that ‘Wool gave rooms a feeling of true comfort whilst being extremely versatile, durable and easy to maintain.”



Fusion by Ulster Carpets as shown on the Wool Trends area at The Flooring Show.

Country Life and British Wool with Roger Oates at at Decorex

British Wool Promotion

Raising awareness amongst consumers about the unique benefits offered by the fibre.

Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and it’s efforts have seen an outstanding threefold increase in the price farmers receive for their wool.

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