Stunning photography will be part of the Wool Fusion event during Wool Week Photography - Chris Everard

The Stocklists September 2017

October Gets Full Wool Treatment!


There has never been a more woolly October than this!  There is so much focus on natural wool and a fantastic incentive promotion from British Wool to give retailers and carpet buyers a really good wool boost!


Wool Week in October always centres around a key event and this year is no different. Wool Fusion - the capstone event of this year will open on 7th October and run across two weekends until 15th October.  It will feature a stunning photographic exhibition, a collection of short wool films, and a beautiful and dynamic range of products from fashion through fabrics, furnishings and flooring.  Exploring versatility of the fibre and its amazing performance though interactive workshops, talks and seminars - Wool Fusion will also harness all the retail partnerships from Marks and Spencer to Jack Wills.  The event is open daily from 10am to 6pm and admission is free.

Wool Trends at The Flooring Show

The central feature in the wool area at The Flooring Show is the Campaign for Wool’s ‘Wool Trends Hub’ - here you can see the latest trends and themes coming through in interiors.  There are five styles featured at this year’s event complimented by stunning wool carpet.  ‘The aim is to show the potential of different colours, designs and textures and how this may be represented within a domestic installation.’ said Bridgette Kelly, interior textiles Director of the Campaign for Wool.

A to Z of Wool in Homes & Gardens

A special feature called the ‘A to Z of Wool’ will feature in the October issue of Homes & Gardens magazine, due on shelf in September.  The publication, which appeals to design minded consumers focused on quality, is a natural partnership for the Campaign for Wool and British Wool.  The supplement will be distributed at The Flooring Show in Harrogate - so please pick up your copy!

Grand Designs Live for British Wool

A stunning display for wool interiors will be hosted at the Grand Designs Live event, held at the NEC, Birmingham from 11th to 15th October.  British Wool will focus on Wool and Wellbeing - showcasing the reasons why British Wool interior products make a real difference and create a healthy home.  

Visitors to the stand (L465) will be able to enter a prize draw that will see three lucky winners getting a £1000, £500 and £250 voucher to spend with a WoolRetailer.com retailer when they choose a British Wool product from one of the promotional partners. The brands included are - Brintons, Cormar, Adam, Penthouse, Brockway, Gaskell Wool Rich, Ulster, Cavalier and a range of other wool furnishing brands including Tetrad, Vispring and The Wool Room.

The retailer will also gain from the potential prize winner’s purchase - as they will get an equal amount to the value of the prize spent in their store if their consumer wins. 

How does it work?  The consumer buys a British Wool product form one of the retailers, the retailer then sends British Wool the details of the consumer who has a bought it and their own store details, which are entered in to the prize draw. The promotion runs from October untilJanuary 2018 allowing time for consumers to take advantage of the promotion.

“We are very keen to get involved with the retail community and have a lot of promotions planned in the coming months that will allow us to connect consumers to their stores.  This is a great opportunity for retailers to sign up to WoolRetailer.com as this will be the crucial connection for our activity.”  Graham Clark, Head of Marketing for British Wool said.




Stunning photography will be part of the Wool Fusion event during Wool Week

Photography - Chris Everard

British Wool Promotion

Raising awareness amongst consumers about the unique benefits offered by the fibre.

Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and it’s efforts have seen an outstanding threefold increase in the price farmers receive for their wool.

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