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Wool Promotions

British Wool is a superior, natural fibre, thanks to a special combination of bulk, resilience, softness and warmth.

British wool is used predominantly and recognised worldwide, as a quality carpet fibre. It is also ideal for casual, country style knitwear and tweed fabrics, knitting yarns, bedding and household products.


British Wool works alongside the textile industry to raise the profile of British wool and extend its desirability through promotional and technical assistance and a wide range of promotional material. Its shepherd's crook symbol is a mark of quality, licensed throughout the world, and it is only available to spinners and manufacturers who are producing products which meet British Wool's exacting criteria.

A Campaign for Wool interactive promotion for interiors is designed to build the profile of great interior wool products and their unique story. Rugs, carpets, fabrics, furnishings or art can be nominated in the OneWool promotion - below is a selection of nominations from British Wool's licensees.

Click on a picture to visit that nominees website.

British Wool Promotion

Raising awareness amongst consumers about the unique benefits offered by the fibre.

Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and it’s efforts have seen an outstanding threefold increase in the price farmers receive for their wool.

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