Campaign For Wool

The Campaign for Wool is a multi-national, cross-industry coalition working together to raise the profile of wool as the natural sustainable fibre for fashion and interiors.

Launched in January 2010, the Campaign for Wool embraces leading figures from the fashion industry, interior design, wool carpet manufacturers as well as the world of insulation and building.


The Campaign for Wool is funded by the following organisations; British Wool Marketing Board, Australian Wool Innovation, Council of New Zealand Wool Interests Inc.Cape Wools South Africa, American Wool, Viking Wool of Norway, Uruguay Wool Secretarial and International Wool Textile Organisation (IWTO).

For the latest information on the Campaign for Wool follow this link www.campaignforwool.org

British Wool Promotion

Raising awareness amongst consumers about the unique benefits offered by the fibre.

Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and it’s efforts have seen an outstanding threefold increase in the price farmers receive for their wool.

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