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Wool grown by British sheep is used to carpet royal palaces, the finest hotels, prestigious stores and offices, airports, international airlines and premier shipping companies. British wool is selected for carpets because its bulk, resilience, strength and safety are renowned throughout the world.

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British Wool Promotion

Raising awareness amongst consumers about the unique benefits offered by the fibre.

Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and it’s efforts have seen an outstanding threefold increase in the price farmers receive for their wool.

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