Our mission is to drive sustainable demand for British wool in order to maximise returns for our members.

Thinking about home renovation this Spring?

When choosing homewares and furnishings, many of us appreciate the story behind the products we choose, particularly tradition, heritage, and the skill and craft involved in making something beautiful from natural fibres. A British wool carpet is a great choice for your home, and can add the perfect finishing touch to any room. We’re working with retailers to help explain this in our new campaign, focusing on 5 reasons to choose British wool for your flooring.

Fire Resistant

Wool carpets are naturally fire resistant, which means safety for loved ones and peace of mind for you.


A British wool carpet will bounce back quickly and keep its shape for longer than any other carpet. Ideal for busy areas in your home.

Easy to care for

Wool carpet is easy to maintain, offering natural resistance to spills so there’s no need to use harsh chemicals for cleaning.


Wool is grown, not made in a lab, so won’t end up in landfill.


Wool acts as a natural air filter which means it’s perfect for anyone suffering from allergies or breathing conditions.

So if you're shopping for a new carpet, ask your local retailer about British wool – there are 5 great reasons to choose it! To find your local British wool carpet retailer, visit

For more tips on choosing the right flooring for your home, read our blog from Joanna Ramsden, Creative Director at Brockway Carpets.

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Thinking about home renovation this Spring?