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Coed Coch Farms – why we’re registered with British Wool

Rhys Williams, a sheep farmer and agricultural consultant from the Llyn Peninsula in North West Wales, is a partner in a share farming company at Coed Coch near Abergele. Working with two other partners, Harry Featherstonhaugh and Emyr Jones, Rhys is responsible for the administration and strategic planning for the business, Harry is the landowner and Emyr brings the labour input. In order to replicate a New Zealand type low input system, the farm developed a flock of 3000 NZ Romney sheep whose genetics are suited to this system.

As well as being part of the share farming partnership, Rhys works as the Wales Manager for Precision Grazing who specialise in farm business consultancy, supporting clients to embrace change in their business and maximise their resources.  

Rhys Williams said: “We are privileged to work with forward thinking and enthusiastic farmers - supporting them to achieve increased profitability and a better work-life balance.”

Coed Coch Farms Ltd is registered with British Wool and delivers their wool into the Newtown depot for processing before being sold through auction.

“We always receive great service from British Wool – we work together and communicate well. We choose to send our wool to British Wool because we know the team are dedicated to improving wool prices for farmers.”

Coed Coch Farms will shear once this year in July, yielding 3.5kg of wool per ewe. The NZ Romney was specifically chosen by the business for their ease of lambing, mothering ability and high growth rates and due to its ability to produce finer wool than the average UK breeds.

“It was a clear business-led decision for us – British Wool pays us more for our wool than other direct from farm buyers. It’s also about the long-term aim of securing a sustainable future for the UK wool industry. It would be fantastic to see prices increase – Wool is an undervalued natural product.  Consumers need to be made aware of all its qualities and benefits. I have faith in British wool to do this. I believe that consumer interest and confidence in wool is increasing globally and I’m confident this will further grow in the UK with the help of organisations like British Wool.”

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Coed Coch Farms – why we’re registered with British Wool Rhys Williams, sheep farmer and agricultural consultant