British Wool is a superior, natural fibre, thanks to a special combination of bulk, resilience, softness and warmth. British wool is used predominantly and recognised worldwide, as a quality carpet fibre. It is also ideal for casual, country style knitwear and tweed fabrics, knitting yarns, bedding and household products.
The BWMB works alongside the textile industry to raise the profile of British wool and extend its desirability through promotional and technical assistance and a wide range of promotional material. Its shepherd's crook symbol is a mark of quality, licensed throughout the world, and it is only available to spinners and manufacturers who are producing products which meet the BWMB's exacting criteria.
BWMB attended Domotex in Hannover (16-19 January) to promote their 'Naturally Green' campaign.
This campaign will also be launched at Surfaces 2010 (2-4 February), in Las Vegas.