Our mission is to drive sustainable demand for British wool in order to maximise returns for our members.

Licensee Scheme

Back in 2018 we implemented a new licensee scheme.

Our licensee scheme traces the wool being used in products through the supply chain. This helps ensure our licensees are using a high percentage of British wool in their products. This underpins all of our marketing activity as it helps guarantee that the brands we are working with and promoting are using British wool in their products.

In addition we work with Oritain who can check the British wool content at every stage of the supply chain. Oritain uses isotope technology to test and authenticate the origin of wool fibres.

Over the last year the number of British Wool licensees increased to 78. The vast majority of these are UK manufacturers. A selection of the brands we work with are listed below.