Social Media

Social media is a great cost-effective way for us to communicate to consumers.

The main aims of our social media channels are to:

• Create awareness of the British Wool brand
• Drive sales to the British Wool Shop
• Promote our licensees brand and products
• Educate consumers on farming matters

Our most important channel is Facebook with almost 100,000 followers. We are also active across Instagram, Twitter and Pinterest.

This range of channels allow us to target different consumers especially in terms of age demographics.

A great way to keep up to date with what we are doing to help promote your wool is by following us on our social media channels