Our mission is to drive sustainable demand for British wool in order to maximise returns for our members.

The Campaign for Wool is a multi-national, cross-industry coalition working together to raise the profile of wool as the natural sustainable fibre for fashion and interiors.

Launched in January 2010, the Campaign for Wool brings together leading figures from the fashion industry, interior design, wool carpet manufacturers as well as the world of insulation and building.

The Campaign for Wool is funded by;

  • British Wool
  • Australian Wool Innovation
  • Council of New Zealand Wool Interests Inc.
  • Cape Wools South Africa
  • American Wool
  • Viking Wool of Norway
  • Uruguay Wool Secretarial
  • International Wool Textile Organisation (IWTO).

For the latest information on the Campaign for Wool visit