Our mission is to drive sustainable demand for British wool in order to maximise returns for our members.


Our job is to champion British wool and the farmers who produce it, celebrating and promoting every aspect of wool production and usage. We've talked to various people across the industry about British wool - watch our short films to find out more. 

Peter Wright - working with sheep farmers

Peter Wright, Channel 5's The Yorkshire Vet explains more about his work with sheep farmers.

Tom Carlisle - my flock and farm

Camira Fabrics - why we choose British wool

Gareth Wyn Jones - why sheep need shearing

Atlantic Yarns - why we choose British wool

Peter Wright - why sheep need shearing

Gareth Jones - the versatility of British wool

Peter Wright - the sustainability of wool

Richard Schofield - British Wool's approach to shearing training