Our mission is to drive sustainable demand for British wool in order to maximise returns for our members.

Collecting, grading, marketing and selling great British fleece wool.

British Wool (formerly British Wool Marketing Board) is owned by approximately 35,000 sheep farmers in the UK. We collect, grade, market and sell British wool on behalf of our producers to the international wool textile industry for use in flooring, furnishings and apparel.

Wool that has been through our grading system is quality assured and fit for purpose. Products bearing our distinctive logo of the shepherd’s crook and Union Jack are British wool rich - a mark that consumers can trust.

The Board consists of the CEO, CFO and nine elected non-executive producer members, representing nine different areas of the UK and three non-executive appointees from senior industry backgrounds with relevant functional expertise. The non-executive Chairman of the board is one of the nine elected non-executive producer members. The Chairman is elected by a majority decision of the non-executive board members. The board reviews and ratifies the business' strategy, major business initiatives (including capital expenditure) and monitors the performance of the business and executive team.

Below the board, the Executive Committee develops strategy, drives key commercial initiatives and manages the day to day operations of the business.

Every non-executive producer board member is supported by a committee of elected members who represent producers in the counties within that board member’s region. These regional committees market the value add and communicate changes at British Wool to its producer base, as well capturing the views of producers generally about British Wool to feedback to the board.

Our Head Office is in Bradford, with regional offices in Scotland, Wales and Northern Ireland, and country offices in Japan and China. 

Agricultural Marketing Act 1958

Online Shop Online Shop

Online Shop

Buy genuine British wool products from a selection of our brand partners. Every purchase supports and increases demand for British sheep farmers across the UK. Find out more about the benefits and features of beautiful, natural British wool.

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Farmer Member Farmer Member

Farmer Member

Find out how we maximise returns to our farming community, and register to join British Wool. Access our depot network, and keep up to date with best practice and training.

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Trade & Brand Partners Trade & Brand Partners

Trade & Brand Partners

Access our dedicated manufacturer, retailer and brand partner support materials, and find the latest training resources online.

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Learning Learning


Learning resources for teachers, parents and organisation leaders designed to explain the story of wool – from farm to product – to school-aged children.

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