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British Wool Executive Committee

Working closely with the board, the Executive Committee at British Wool develops strategy, drives key commercial initiatives and manages the day to day operations of the business.

Joe Farren Joe Farren Chief Executive Officer Andy Whelan Andy Whelan Chief Finance Officer Calum Lewis Calum Lewis Operations Director Graham Clark Graham Clark Director of Marketing Andrew Hogley Andrew Hogley Director of Wool Sales & Producer Services Richard Saville Richard Saville IT Manager Sandra Dennison Sandra Dennison HR Manager

Joe Farren, Chief Executive Officer

A graduate of Balliol College, Oxford in Modern Languages and English, Joe is also a qualified barrister.  He spent the first part of his career in the City advising on company mergers and acquisitions.  In 2004 Joe joined SIG Plc, the FTSE 250 Yorkshire headquartered multinational distributor of building and home improvement products, where he was Head of UK and Ireland Business Development.  From 2013, he was a director with LDC, the private equity arm of Lloyds Bank.  He is part of a farming family and Joe and his wife have farms in Yorkshire and Aberdeenshire.

Andy joined British Wool in 2020 and is a Chartered Accountant having trained with KPMG in Leeds.  Andy spent 15 years with KPMG mostly in audit, dealing with clients across multiple sectors and of varying sizes from billion turnover listed PLC's, US or European groups, all the way down to local, small owner managed businesses.  Andy also led the UK audit of Arla Foods for several years and therefore understands some of the dynamics of a farmer owned business.  Andy left KPMG in 2014 to become Finance Director of a £35m turnover chain of bars and restaurants across the North of England in which he was responsible for all areas of finance, tax, legislation, reporting, and IT.  Andy lives in Guiseley, Leeds and enjoys coaching his son's football team, playing golf and cycling, when allowed.

Tel: 01274 688666
Email: [email protected]

Calum Lewis, Operations Director

Calum has extensive experience in operations and supply chain management in both leadership and consultancy roles. After nearly 15 years with LEGO, most recently with responsibility for demand planning and management for Europe, Middle East and Africa, he has worked across diverse sectors including consumer goods, industrial products and pharmaceuticals. He joins British Wool as we prepare for the 2020 clip with responsibility for depot operations and the development of operational performance.

Graham Clark, Director of Marketing

A Masters graduate in Marketing, Graham joined the company in April 2017 from a background in joinery and kitchens.  Originally from Cumbria, he has significant experience in selling and marketing products into the retail arena having worked with independent and national retailers, e-tailers and builders merchants. Graham also brings expertise in digital marketing for both B2B and B2C and has responsibility for shaping and implementing the marketing strategy of the company.

Andrew Hogley, Director of Wool Sales & Producer Services

A graduate of Trinity College, Cambridge with a degree in Natural Sciences and a masters in Chemistry, Andrew is also a Chartered Financial Analyst.  He joined in August 2017 having previously worked for 16 years in the city as an equity research analyst providing investment advice to institutional pension and hedge fund managers.  His background in analysis and strategy is helping British Wool shape and deliver the way we sell wool to maximize value for producers.  Andrew lives in Holmfirth and, outside of work, rows for City of Sheffield and enjoys mountain biking with his family.

Richard Saville, IT Manager

Richard is an accomplished and passionate IT professional with over 20 years’ experience, a BA (Hons) degree in Computing and Business and certifications from Microsoft, VMware and ITIL.  Richard has worked in a number of different industries including manufacturing, processing and finance.

Richard is focussed on the delivery of technology based solutions and projects that benefit British Wool and our wool producers.

Outside of work, Richard enjoys walking, running and cycling.

Sandra Dennison, HR Manager

An HR Professional and member of the Chartered Institute of Personnel and Development,  Sandra joined British Wool in February 2003 and became Group HR Manager in July 2007. She has Group responsibility for Human Resources, Pension Administration, and Insurance.