WORKING ON BEHALF OF OUR MEMBERS
Our mission is to drive sustainable demand for British wool in order to maximise returns for our members.

Latest News

Haulier Profile: Tommy Middleton Haulier Profile: Tommy Middleton 17 October 2024 Hello! I’m Tommy, and I hail from Holden House in beautiful Carnforth, Lancashire. I come from a big family—I'm the middle child of eight—raised in the straw business that my father started back in 1959. Read
Meet Welsh Shearer: Elgan Roberts Meet Welsh Shearer: Elgan Roberts 16 October 2024 Sheep shearing is a skilled profession carried out by professionals who have been trained to shear carefully and sympathetically. Read
Welsh Wool Industry Unveils New Logo and Yarn Project at National Wool Museum Welsh Wool Industry Unveils New Logo and Yarn Project at National Wool Museum 16 October 2024 In a celebration of Wales' rich textile heritage and sustainable future, key industry figures gathered at the National Wool Museum on 16th October for the unveiling of a new Welsh Wool logo and the launch of an exciting new yarn project showcasing the best in Welsh Wool. The half-day event, coinciding with national Wool Month, showcased the best of Welsh wool, businesses and manufacturing, highlighting the industry's commitment to traceability, sustainability, and community collaboration. Read
Gwion Evans - A summer of competing: Gwion Evans - A summer of competing: 9 October 2024 Sheep farmer, shearer, and British Wool Ambassador Gwion Evans farms with his father and brother on a traditional hill farm in Bylchau, North Wales. They run a beef and sheep system with a herd of continental crosses mainly British Blue Cross dairy cows and rear 50 calves on an automatic feeding system. The sheep are split between 1,000 crossbred ewes and 400 pure Welsh Mountain ewes. Read
Wool Month: Amplifying the Wool Message Wool Month: Amplifying the Wool Message 1 October 2024 This week marks the start of Wool Month 2024. With more activity than ever before, it is hoped the events will help to amplify the wool message to consumers and drive new demand for British wool. Read
Wool Sales Update from Andrew Hogley - CEO Wool Sales Update from Andrew Hogley - CEO 26 September 2024 I am pleased to share some positive news regarding the wool market. Since the start of July, we have seen significantly better demand in our auctions and this has helped sale prices for your wool to reach their highest levels for four years. Read