Meet the People Behind British Wool
At British Wool, our strength lies in the people who champion our mission—from our board members and senior executives to our county representatives and ambassadors. Together, they work to support and promote the British wool industry, ensuring fair returns for our sheep farmers and increasing the recognition of wool’s natural benefits.
Our Board Members provide strategic direction, ensuring that British Wool continues to serve the best interests of our members and the wider industry. Their leadership and decision-making shape our organisation’s future, driving innovation and growth.
Our Senior Executive Leaders brings together decades of experience in agriculture, textiles, and business. Their expertise helps deliver our vision, fostering partnerships across the supply chain and maximising the value of British wool.
Our County Representatives are the local connection between British Wool and the farming community. They work closely with our members, providing advice on wool collection while advocating for farmers at a regional level.
Our Ambassadors help spread the word about British wool, sharing their passion and expertise with wider audiences. They play a key role in raising awareness and promoting the value of homegrown wool.
Together, these individuals form the backbone of British Wool, driving our mission forward and ensuring that British sheep farmers continue to benefit from a thriving and sustainable wool industry.
Meet the team dedicated to making British wool a success.