Our role

For designers, brands and manufacturers looking to source UK sheep farmers wool for their sustainable material strategies. From farm traceability to new product development, we are keen to support your route to market. Our brand partners benefit from tools like certifications, traceability, PR & Marketing support and staff training. Explore opportunities here.

Our 6 Pillars

Our farmers adhere to strict guidelines, ensuring sheep are well cared for, the land is responsibly managed and wool is produced ethically. 

Traceability

British Wool ensures every fleece can be traced back to the farm, giving brands and consumers confidence in its authenticity and origin. 

Product Development

Our team works closely with brands, manufacturers and designers to innovate with British wool, ensuring it meets modern performance and sustainability standards. 

Wool Sales

We host 18 auctions annually, offering over 1 million kilograms of wool per sale, supporting a competitive and efficient marketplace. 

Campaign for Wool

Launched by His Majesty King Charles III, the Campaign for Wool educates consumers on wool’s benefits and supports industry growth. 

Factsheets

Explore our factsheets to learn more about the benefits of British wool, from its sustainability and performance to its role in fashion and interiors.  

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Certification & Licensees

Brand Opportunities

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Our 6 Pillars

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Application Pack

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