THE SHEPHERDS CROOK MARK
The British Wool Shepherd’s Crook Mark – A Symbol of Trust, Quality, and Sustainability
The Shepherd’s Crook Mark is more than just a logo – it’s a story of people, land and craftsmanship. It’s the work of dedicated British sheep farmers, who for generations have raised their flocks on our rolling hills and moorlands, producing one of the most natural, renewable and versatile fibres in the world. It’s the skill of makers, designers and brands who bring this fibre to life in products that stand the test of time.
The Shepherd’s Crook Mark is a commitment to farmers who produce it.
When you see this symbol, it guarantees that the product contains wool grown by UK sheep farmers, supporting a centuries-old tradition of responsible farming, high-quality craftsmanship and sustainable sourcing.
At British Wool, we believe that every strand of wool carries a legacy – a connection to the land, a respect for nature and a commitment to sustainability. That’s why we’ve created the Shepherd’s Crook Mark, a symbol of authenticity and traceability, ensuring that when consumers buy a product, they know it’s made with real British wool.
#LookForTheShepherdsCrook
Become a Licensee
If your business uses British-grown wool, we want to support you. Join our licensing scheme today and be part of a movement that celebrates the best of British wool.
- True Provenance -Stand behind a symbol that guarantees the wool in your products is grown by British farmers. The Shepherd’s Crook Mark is a commitment to farmers who produce it.
- Trust & Transparency– Today’s consumers are more conscious than ever about the origins of the products they buy. The Shepherd’s Crook Mark reassures your customers that your brand is committed to integrity, providing them with confidence in the traceability and authenticity of the wool they choose.
- Sustainability & Circularity– Wool is one of the most environmentally friendly fibres available. By using British wool, you’re choosing a material that is biodegradable, renewable, and naturally durable.
- Supporting Farmers & Rural Communities – Every licensee helps keep sheep farming alive and thriving in the UK, ensuring that the landscapes we love continue to be cared for by generations of skilled farmers.
- Marketing & Promotional Benefits – Get access to exclusive British Wool branding, marketing support, and industry opportunities that help tell your story and connect with like-minded consumers.
Got a question?
To speak to a member of the team, drop us a line