Our mission is to drive sustainable demand for British wool in order to maximise returns for our members.


Rosie Keenan

Where are you from?

Near Lochearnhead. Currently… Strathaven, Sutherland, Scotland



Details of your farm/shearing business

Small croft on the north of Scotland. Partner Shears and I wool handle in Scotland and Norway. Self-employed Shepard work.

My personal and professional achievements

Winning Scottish circuit, a couple times. 2nd in the world in France, 1st place in 2023 world champs. 3rd place team Scotland with Audrey. Always got a “go for it” attitude.

How long have you been farming?

Since I took a step back from Wool handling in 2020 to go shepherding.

Why Farming?

I love being outside and working with my dogs. Living off the land.

Proudest moment in shearing/wool handling

Winning individual 2 world champion in 2023 at the Royal Highland Show.

Why did you want to be a British Wool ambassador?

I am very passionate about wool and teaching people. I am hoping I can make a difference and change people’s attitudes.

Who has been your inspiration?

Jayne Harkness-Bones from Ulster Wool as she does it all, farming, woolhandling, worship of woolmen, teaching the school kids about wool.