British Wool Trade

British Wool Logo

The British Wool licensee scheme confirms that your product is made with genuine British wool grown by British sheep farmers so your customers know they are buying a sustainable, ethical and responsibly sourced product.

Licensee product logos
These logos can only be used by British Wool approved brands on certified product ranges.

Supply chain logo
This logo can only to be used by companies in the middle of the supply chain (yarn spinners, cloth manufacturers, etc.) on ranges approved by British Wool.

In addition we work with Oritain who can check the British wool content at every stage of the supply chain. Oritain uses isotope technology to test and authenticate the origin of wool fibres.

Using the British Wool logo

Verified licensee partners can use the Shepherds Crook Mark logo on their end products either by incorporating it into their own artwork or as an additional label.

Official British Wool swing tickets and woven labels are available to all licensees. These logos can only be used by approved brands on certified products.

British Wool Brand Guidelines

The documents in this section provide guidance on using and presenting the British Wool brand clearly and consistently.

You can view and download the documents using the links below.

British Wool Logo

Licensee Guidelines

If you have any questions, please contact the Marketing team – 01274 688666 or [email protected]


Do you have a news story you’d like to share with us? A new product launch, new product photography, event or achievement? Complete the form to send the details to our Marketing team, and we’ll review for publication on our website and social media channels.

In print

On the certified product,
or product page in a leaflet.   


On the certified product page,
or the brand owners website.