British Wool Trade

Brand Opportunities

Driving demand for our brand partners' products

The British Wool licensee scheme helps consumers identify product made with a genuinely high content of British wool.

British Wool Shop 

The British Wool online shop offers licensee partners the opportunities to sell on our online platform. This is a marketplace where all orders are fulfilled by the licensee.

The site has a number of brands on already and we are attracting up to 20,000 unique visitors per month.

We invest in both social media and SEO to drive traffic (and sales) to the site and over time we want the site to become the number one destination for British wool rich products.

If you are interested in getting your certified British wool products onto the shop, please email [email protected]



Do you have a news story you’d like to share with us? A new product launch, new product photography, event or achievement? Complete the form to send the details to our Marketing team, and we’ll review for publication on our website and social media channels.

British Wool Logo

To facilitate this approach, we have a range of POS and marketing materials available to our licensees and retail partners.

This includes labels for apparel, in-store point of purchase display stands and material designed to help educate consumers, ultimately stimulating sales.

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Social Media and Press

We also target consumers through our social media channels and as well as promoting products to press to gain coverage on a national and regional scale. 

Again designed to support the promotion of licensee brands and products to consumers. 

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We attend two major consumer shows every year - Grand Designs and the Homebuilding & Renovation Show.

We also visit over 50 agricultural shows through the year which attract a large consumer audience.

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As consumers are coming more aware of the provenance of what they are buying and the impact that has on the environment and local economy.

We offer different levels of traceability to suit clients demands; from depot, regional and individual farm.

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