Driving demand for our brand partners' products
The British Wool licensee scheme helps consumers identify product made with a genuinely high content of British wool.
British Wool Logo
To facilitate this approach, we have a range of POS and marketing materials available to our licensees and retail partners.
This includes labels for apparel, in-store point of purchase display stands and material designed to help educate consumers, ultimately stimulating sales.
Social Media and Press
We also target consumers through our social media channels and as well as promoting products to press to gain coverage on a national and regional scale.
Again designed to support the promotion of licensee brands and products to consumers.
We attend two major consumer shows every year - Grand Designs and the Homebuilding & Renovation Show.
We also visit over 50 agricultural shows through the year which attract a large consumer audience.
As consumers are coming more aware of the provenance of what they are buying and the impact that has on the environment and local economy.
We offer different levels of traceability to suit clients demands; from depot, regional and individual farm.