Through our consumer facing social media channels we amplify our licensee partners brand, messaging and products.
Bespoke social media plans can also be developed with brands. The best results are usually achieved where the British Wool’s social media team talks directly to the licensees social media team.
Upon joining the scheme we will send across a useful guide on how to make the most of your social media working with British Wool.
The British Wool social media following is in excess of 120,000, with well over 80% of that following being consumers.
We have platforms on Facebook, Instagram, Twitter, Pinterest, LinkedIn and TikTok.
British Wool works closely with a PR Agency to help increase consumer awareness of British Wool and the brands they work with.
When brands come on board with the scheme we will discuss a PR plan with regards to the announcement and ongoing collaboration opportunities to ensure maximum exposure for both brands.
This is all free for our licensees and is designed to drive demand for British wool rich products.