Over the course of the past 12 months, British Wool has conducted consumer focused market research on the carpet and bedding industries. These reports are available to download below and highlight a number of consumer trends:
- On average, consumers change their carpets every 11.2 years.
- 90% of consumers would not use bleach to clean their carpets – this is always used as a selling feature for poly-propylene carpets.
- The top 3 considerations when choosing a carpet are durability, aesthetics and comfort.
- 52% of consumers said they were most likely to seek out smaller, specialist stores to help inform their purchasing decision on carpets.