British Wool Trade

Training, Support and Wool Information 

British wool has many selling features that combine to make products of the highest quality. British Wool's catalogue of training material is designed to help manufacturers and retailers articulate these features and benefits to consumers.


Wool iBook

A detailed look at the selling features of wool, included the fascinating science behind wool fibre.

Click here to view and download. 




Carpet Retailer Training

A short guide explaining the 5 main features of a wool carpet and how to communicate these to consumers.

Click here to view and download. 



Wool Specialist

The Take Five Education Programme (Questions & Answers) – a quiz designed to test your knowledge on the features of wool. 

Click here to view and download the training modules. Click here to view and download the answers.  



If you have any questions, or need further support, please contact us


Do you have a news story you’d like to share with us? A new product launch, new product photography, event or achievement? Complete the form to send the details to our Marketing team, and we’ll review for publication on our website and social media channels.