Our mission is to drive sustainable demand for British wool in order to maximise returns for our members.

Marketing Your Wool

As a collective marketing organisation, everything British Wool does is about adding value to our members’ wool.

Our system of collecting, grading and testing British wool adds value by providing a high quality, consistent product to customers. A product we should all be proud of.

Promoting British wool is essential if we are to maximise the price of the wool we sell. Our marketing activities help to create sustainable demand for British wool through
a two-pronged approach:

  • Supporting manufacturers and brands that buy British wool to make their products.
  • Building consumer demand for British wool rich products.

As a member of British Wool you play a crucial part in delivering our shared mission.

Where your wool goes

Due to the nature and diversity of the wool produced in the UK it goes into many different products. Different types of wool are best suited to different products as illustrated below.