Digital Marketing
British Wool’s digital marketing strategy brings the story of wool to life through engaging content, targeted campaigns, and social media outreach.
From educating consumers on wool’s natural benefits to supporting farmers and manufacturers, our digital platforms connect audiences with the heritage, sustainability, and innovation behind British wool.
Through high-impact visuals, video storytelling, and interactive campaigns, we drive awareness, inspire action, and grow a community passionate about natural fibres.
Whether through social media, email marketing, or digital advertising, our goal is to champion British wool in a modern, dynamic way.
Over 133K Followers
across platforms, growing a community passionate about natural fibres and sustainable fashion.
#SheepOfTheWeek
series has reached over 666K impressions, educating audiences on British sheep breeds and wool qualities.
Over 6.8 Million Impressions
across social media annually, driving awareness of British wool’s benefits and sustainability.
Average 8.9% Engagement Rates
exceeding industry averages, 4.2%, with high interaction on wool education, product promotions, and our #SheepOfTheWeek feature.
40% Increase in Website Traffic
during 2024, from digital campaigns, boosting visibility and consumer interest in British wool.
Targeted Paid Campaigns
generate high return on investment, successfully reaching key demographics and driving conversions.
Shop
British Wool’s Online Marketplace continues to grow and we are now selling products from 33 of our brand partners.
It was great to see so many of our members taking up the 20% online discount when we launched. This is a permanent 20% discount for British Wool’s members – just add your British Wool membership number as a coupon code at the checkout.
Follow us on Social Media
To stay updated on everything British wool, follow our consumer lead social media accounts.
The main difference? British Wool’s social media provides consumer-wide updates, eco-conscious initiatives, and product highlights, while British Wool Farm is your go-to for depot information, shearing courses and offering a closer connection to where your wool goes.