Wool prices received by our members are at the highest level since 2018. This has been driven by strong demand from buyers over the course of the last year, with auction prices in March hitting levels not seen since October 2018.
Commenting on the trends, Jim Robertson, Chairman of British Wool, says:
“With an average auction price of £1.00 per kg, British Wool’s sale price is 18p per kg higher than last year. Coupled with strong cost control, this price increase has flowed through to improved member returns.”
There was a significant increase in demand for cross-bred wool through the autumn and winter. With prices in both the UK and New Zealand showing a strong recovery. This has resulted in a 70% increase in member returns this year.
Jim says:
“Demand for British wool through the middle of the selling season was exceptional, with many auctions having nearly full clearance.”
The strong market led to us selling 83% of our supplies by mid-April. The remaining wool is scheduled to be auctioned in May and June. Before the new season’s wool is ready for auction in July.
We have been particularly active in the market over the past 12 months, proactively working to drive demand for British wool from manufacturers and retailers.
Our Yarn and Fabric Sourcing Guides, which were showcased internationally, have helped increase the number of brand partners. Now more than 170, that specify the wool in their products is sourced from British Wool’s members.
With decreasing volumes received by our depots in recent years, it is believed some farmers have chosen to hold on to their wool or use it on-farm rather than send it to a depot or drop off points.
Jim continues:
“As wool prices improve; better returns should hopefully encourage more UK farmers to send in their wool. This year, British Wool will be opening several new drop off points around the UK to improve convenience for members. We want to make it as easy as possible for farmers to deliver their wool.
“British Wool is the only organisation in the world that collects, grades, sells, and promotes fleece wool. We are committed to collecting wool from all sheep farmers, regardless of quantity, quality, type, or location. Demand for wool from UK farmers is improving, and to maximise returns, British Wool urges its members to send in their fleeces in 2025. Please contact your local depot or visit the our website for details of your nearest drop off point.”
Typical return per fleece

| Wool Type | 2023 Season Average Price | 2024 Season Average Price | 2024 Season Best Price |
| Fine (e.g. Suffolk) | £0.20 | £0.37 | £0.51 |
| Romney | £0.29 | £0.46 | £0.57 |
| Medium (e.g. Texel) | £0.26 | £0.42 | £0.53 |
| Mule | £0.28 | £0.46 | £0.55 |
| Cheviot | £0.32 | £0.57 | £0.60 |
| Fine/Medium Hill | £0.23 | £0.42 | £0.47 |
| Welsh | £0.05 | £0.11 | £0.12 |
| Swaledale | £0.05 | £0.16 | £0.17 |
| Blackface | £0.12 | £0.31 | £0.44 |