Launching Ewe and Your View

We are proud to launch Ewe and Your View in collaboration with the National Young Farmers’ Clubs (NFYFC), CFfl Cymru/Wales YFC and Scottish Association of Young Farmers Club (SAYFC).This exciting new competition gives young farmers a platform to share their voice. Open to YFC members aged 18–30, the competition invites participants to create a short video of up to two minutes exploring their thoughts and experiences within the wool industry.

Competition Themes

Entrants can choose from a range of engaging themes, including what British Wool means to them, how the shearing course discount helps young farmers, ways to promote British Wool to the next generation, or why supporting the wool industry matters so much.

Key Dates to Remember

The competition launches on 7th January, giving young farmers the chance to plan, film, and submit their entries. The competition closes on Friday 23rd January, so we encourage participants to get involved early. Our judging panel will review videos during the week commencing 26th January. We will announce the winners in the week commencing 2nd February via British Wool’s farm social media channels.

Ewe and Your View offers more than a competition—it gives young farmers a chance to showcase passion, pride, and innovation within the agricultural community.

Fantastic Prizes

We are offering fantastic prizes.. The overall winner will receive a cash prize, and we may award standout entries with a free place one of our shearing courses and feature them across our social media channels to give valuable industry exposure.

Emily Ashworth from Farmers Guardian and Cammy Wilson of The Sheep Game will judge the entries. Their expertise will help them recognise originality, authenticity, and strong messaging.

If you’re a young farmer with a story to tell, Ewe and Your View gives you the chance to share your voice and help shape the future of British Wool.

This competition reflects our continued commitment to supporting the next generation of farmers. In February for the eighth year in a row, we will also continue to offer 50% off any shearing course to all young farmers, reinforcing its dedication to skills development, education, and the future success of the wool industry.

Competition Terms & Conditions

  1. Promoter

British Wool promotes this competition.

  1. Eligibility
  • We open the competition to members of Young Farmers Clubs aged 18 years or over.
  1. Competition Period

The competition opens on the 7th January and closes on the 23rd January. We will not consider entries submitted outside this period.

  1. How to Enter
  • To enter, participants must create a 2-minute video on the themes described.
  •  Participants may submit more than one video.
  1. Prize
  • We cannot transfer or exchange the prize, and we do not offer a cash alternative.
  1. Winner Selection & Notification
  • Our judging panel will select the winner(s) from all valid entries received during the Competition Period.
  • We will notify the winner(s) via social media in the week commencing 2nd February.
  1. Publicity

By entering, participants agree that we may use their name and/or entry for promotional purposes without additional compensation, unless the law prohibits it.

  1. Data Protection

We will use personal data solely to administer the competition in accordance with the Promoter’s privacy policy