Melin Tregwynt’s role in the Made with Wool pilot was to bring the vision to life, proving that a premium, fully Welsh wool textile could be commercially viable. With support from Menter Môn and funding through the Rural Development Plan, the project worked closely with British Wool to explore the diverse range of wool qualities produced in Wales and choose right qualities of wool form Welsh farmers for the project. The wool was processed across the UK, including a spinning trial with Lightowlers Yarns in Yorkshire.

A yarn expert advised on fibre selection to ensure the final yarn delivered durability and warmth. Once the yarn was ready, Melin Tregwynt wove it into a limited-edition range of throws, fringed blankets and cushions, honouring the mill’s design archive. These final products, launched for St. David’s Day 2024 demonstrate that Welsh wool, when designed and delivered with care, has powerful appeal. Each piece showcases not only the strength of the fibre, but also the resilience of a rural supply chain and the design expertise of a century-old Welsh brand.

As the first business to embrace the new Welsh wool yarn developed through the project, Melin Tregwynt is setting an inspiring precedent. Their approach goes beyond aesthetics, positioning wool as a regenerative, locally sourced solution that helps reconnect consumers to place and process. As an employee-owned trust (EOT), the business is deeply invested in supporting local employment and skills.

This collection is the result of collective action, from the sheep farmers who grew the fleece, to the partners who made the yarn, to the designers who gave it form. It also points to a hopeful future: one where Welsh wool is no longer a forgotten fibre, but a flagship of sustainable design. Through this launch, Melin Tregwynt is not only preserving heritage, they’re reinventing it, one yarn at a time.

Unlike many in the sleep industry, Harrison Spinks believes true luxury begins with natural materials and regional supply chains. Their commitment to wool is more than aesthetic, it’s structural. The company owns a 300-acre farm in North Yorkshire, where flocks of sheep graze alongside fields of hemp and flax. These fibres are harvested and processed in-house, before becoming fillings in mattresses crafted at their Leeds-based factory.

To ensure consistent quality, they also partner with British Wool and selected UK farms, creating a wider network of trusted fibre sources. This farm-to-factory model allows Harrison Spinks to trace every thread, from fleece to finished product. Their mattresses offer the naturally hypoallergenic, moisture-wicking, temperature-regulating properties of wool, without the use of foam or synthetics. And because the wool stays within the UK from start to finish, they minimise their carbon footprint while maximising farmer return. Every mattress tells a local story, stitched with purpose, made to last.

Harrison Spinks is both a heritage brand and a forward-thinking innovator. Their development of micro-coil spring systems and zero-foam designs has put them at the forefront of sustainable sleep solutions. But what truly sets them apart is how deeply they’ve embedded British wool into every level of their business. Their mattresses have earned two Queen’s Awards for Enterprise in Sustainable Development and global recognition as models of circular manufacturing.

Yet their impact is also close to home. By paying farmers a premium price for their wool, investing in regional processing and reducing dependency on synthetic imports, Harrison Spinks is strengthening the rural economy and setting a new industry standard. Their success proves that natural fibres, when paired with smart design and ethical sourcing, can compete in the global luxury space. Through British wool, they offer not just better sleep, but a better story: one of craft, care, and climate-conscious innovation.

At the heart of Merrick lies a mission: to elevate a fibre long deemed too coarse for fashion into something covetable, characterful, and proud. Jackie Lee, who grew up on a Galloway sheep farm, witnessed Scottish Blackface wool often go to waste, discarded or sold below shearing cost. In founding Merrick, she set out to change this. By working with British Wool to source traceable fleece from local Blackface sheep.

Merrick ensures farmers are paid a premium for their wool and customers can connect directly to the story behind their clothes. But this is more than wool sourcing, it’s place-based design. Merrick’s collections are inspired by the raw climate of the Southern Uplands: robust fisherman knits, structured cardigans, and outdoor staples, all crafted with performance and provenance in mind. Collaborating with spinners and artisans, Merrick celebrates the strength and character of its fibre, refusing to hide its origins. Instead, it wears them proudly, like the hills it comes from.

Merrick isn’t just changing perceptions of wool, it’s changing systems. As a Galloway and Southern Ayrshire Biosphere Proud Supporter, the brand prioritises low-impact production, regenerative partnerships and rural skills. Each piece tells a story of stewardship: of the land, the animals, and the people. In just a few years, Merrick has gained recognition for championing a circular, transparent model of slow fashion.

More importantly, it has sparked dialogue among farmers, designers, and wearers, about the real value of locally grown fibre. Their success shows that rugged wool has a future in luxury fashion when framed with honesty and intention. As demand for traceable, authentic products grows, Merrick continues to inspire others to rethink what fashion can be. In its garments are woven not only warmth and utility, but also a belief: that our clothes can carry the climate, culture, and care of the place they came from.

Developed in collaboration with British Wool and the Campaign for Wool, this project brought traceable British wool into high-street retail through a collection of throws woven from 100% traceable Romney lambswool. Abraham Moon handled the entire manufacturing process at their historic vertical woollen mill in Guiseley, West Yorkshire, one of the few facilities in the UK where all production stages, from dyeing and spinning to weaving and finishing, take place under one roof.

This unique model ensured consistency, quality, and minimal environmental impact. The final products were released under the Bronte by Moon label and retailed through John Lewis and Moon’s own ecommerce platform

The project has since become a standout example of how British wool can thrive in mainstream retail. By combining the trust and traceability of British Wool’s scheme with Abraham Moon’s heritage craftsmanship.

The collection delivered on both ethics and aesthetics. It showed that sustainability and scale can work hand in hand, especially when supported by strong supply chain collaboration.

Woolroom’s partnership with British Wool is built on traceability, quality, and purpose. Through their Wool ID programme, every product comes with a QR code that lets customers trace the wool back to its origin farm. For Managing Director Chris Tattersall, this transparent supply chain is central to the brand’s values.

Seeing British Wool’s meticulous grading system first-hand convinced him that this was the right fibre partner. Woolroom’s traceable products offer consumers a deeper story, one that connects their bedding to the hardworking farmers behind each fleece. The approach isn’t just ethical; it adds unique emotional value, especially in key markets like the US, where the brand is experiencing rapid growth. Woolroom’s ability to blend comfort, performance, and storytelling has made it a frontrunner in sustainable sleep solutions.

Looking ahead, Woolroom sees rising global demand for natural bedding solutions that go beyond seasonal use. Wool’s natural properties make it perfect for every climate, keeping sleepers cool in summer and warm in winter. By using British wool, the brand not only offers superior performance but also contributes to a more sustainable textile economy. Farmers benefit through British Wool’s premium payment model, helping to preserve rural skills and encourage best practices in fleece production.

As awareness of wool’s health and environmental benefits grows, Woolroom is committed to expanding in Canada, further developing in the US, and building on its UK base. The brand continues to position itself not just as a sleep innovator, but as a champion of natural British fibre. Through thoughtful design, digital storytelling, and local sourcing, Woolroom is making sure British wool finds its way into more bedrooms and more hearts around the world.