Trade

No, the licensing scheme is valid across the globe and once you pass the licensing scheme vetting process you can use the logo on your products in any country you sell into.

We also have offices in China (Shanghai) and Japan (Yokohama) who can help support licensees in their respective countries.

Lots of our marketing activity is focused on targeting the consumer direct as we want consumers looking for British Wool certified products which will drive demand.

Based on our most recent consumer research the recognition of British Wool as a company amongst consumers has increased by 7% and our logo recognition is also growing, this is crucial as this will help drive sales for our licensee partners.

There are several reasons such as access to marketing collateral, social media coverage, opportunity to sell your products on the British Wool Online Marketplace as well as creation of farm stories – for a full overview of the scheme click here.