Scottish Wool Certification Logo Launched to Champion Provenance and Add Value for Farmers

Building on Success Across the Regions

Building on the success of the Welsh regional logo launched in October 2024. We have now unveiled our brand-new Scottish Wool certification logo – a major step forward in helping promote and protect wool produced by Scottish farmers.

The new scheme has been created to verify products made using genuine Scottish wool. Therefore giving brands and consumers a clear way to identify items made entirely from wool sourced in Scotland. As more shoppers move away from fast fashion and look for sustainable, traceable materials, the logo is set to strengthen demand for homegrown wool and furthermore create new opportunities across the supply chain.

Official Launch in Selkirk

The logo was officially launched on Monday 27 April at our Borders Depot in Selkirk. Where farmers, manufacturers, designers and industry stakeholders gathered to celebrate Scottish wool and its future potential.

First Businesses Certified

Several businesses have already signed up to use the certification, including Lochcarron of Scotland. Which has championed Scottish wool in kilt, coating and interior fabrics for many years.

Newly certified businesses also include:

All are producing goods using 100% traceable Scottish wool.

From Sheep to Shelf

The Selkirk launch event showcased the complete journey of wool from sheep to shelf, with live wool grading demonstrations, fibre supply chain displays and examples of finished products from Scottish businesses already adding value to local fleeces.

Guests also enjoyed a behind-the-scenes tour of Lochcarron of Scotland, seeing first-hand how heritage skills are helping create premium textiles for UK and export markets.

Industry Support and Inspiration

Among those attending was Di Gilpin, judge on Channel 4’s Game of Wool, who praised the initiative. She said Scottish wool carries a unique sense of place, heritage and creativity, adding that it continues to inspire modern fashion, interiors and craft.

Confidence for Consumers, Opportunity for Farmers

Commenting on the launch, Jim Robertson our Chairman said:

“Scottish wool is a valuable natural resource with a long history and a strong future. This certification gives confidence to consumers and brands that Scottish wool can be clearly identified and trusted for its provenance, quality and sustainability.”

For farmers, the launch is another positive signal that regional identity, traceability and sustainability are becoming ever more important in the marketplace – helping showcase the true value of British wool and supporting stronger returns in the years ahead.