We have recently published new independent research into the performance of wool and sleep. This was carried out by Bangor University and funded by the Welsh Government.
The study compared wool duvets with synthetic and feather-and-down alternatives under controlled conditions designed to reflect a full night’s sleep. The results showed that wool performed significantly better. Maintaining a more stable sleeping temperature and moving moisture away from the body much more effectively, particularly as temperatures increased. Both of these factors are key to helping the body regulate its temperature overnight.
These findings are particularly relevant, with almost one in five UK adults saying they wake every night because they feel too hot or too cold. While 79% report experiencing this at least once a week.
Commenting on the research, Graham Clark, Director of Marketing, said:
“For many people, the benefits of sleeping under wool are already well understood — it’s a natural fibre that works with the body rather than against it. What this research provides is robust, independent evidence to support what we have known for some time. Despite its proven performance, wool still accounts for a relatively small share of the bedding market. By clearly communicating these benefits to consumers, there is a real opportunity to grow demand for wool products, strengthen the market and deliver better long-term returns for our members.”
The research forms part of a wider consumer-focused campaign highlighting the benefits of wool for sleep and has been shared with both UK and international partners.
