AGM Highlights Sector Confidence as Prices Reach Nine-year High
We have celebrated a year of positive progress at our Annual General Meeting and Conference, reflecting renewed confidence across the UK wool sector, with rising wool prices, stronger consumer engagement and continued improvements in services for our farmer members.
Stronger returns
We confirmed that in the latest auction, held on 4 November, achieved the highest average prices for nine years, with the index up 27% in the past two months. The average auction price reached £1.21 per kg, compared to £1.00 per kg last season, marking a significant boost for producers across the UK.
“All core types are now trading at significantly higher levels than last season,” said Andrew Hogley “If current trends continue, our members can expect stronger returns in the year ahead.”
Supporting farmers and strengthening services
The AGM also showcased a series of service improvements designed to make it easier for farmers to deliver and market their wool, including more convenient collection centres and enhanced support at regional depots.
We paid tribute to our team and community, with long-serving Head of Shearing, Richard Scholfield, honoured for his outstanding contribution to the industry upon his retirement.
Driving demand through marketing and partnerships
In our 75th anniversary year, our focus on consumer engagement has also delivered impressive results. Our nationwide open days attracted widespread attention, with coverage on BBC, ITV, GB News and numerous radio outlets.
A visit from HRH The Princess Royal to the South Molton depot in October further underscored our heritage and importance to the UK’s rural economy.
“Our 75th anniversary celebrations have been an excellent platform to tell the story of British wool – sustainable, traceable and proudly homegrown,” added Andrew.
Speaking at the conference, Chris Tattersall from The Woolroom reinforced the commercial importance of British Wool’s traceability and sustainability from a customer perspective.
“British wool plays a key role in our products, and we’ve seen strong growth in both domestic and export markets thanks to its provenance and quality,” he said.
Highlighting the efforts that we are taking to engage consumers of all ages about the benefits of wool, Andrew pointed to a successful initiative to engage primary school children and their parents.
He said: “Our creative partnership with Aardman and Save the Children saw more than 800 primary school pupils submit designs for a Christmas jumper for Shaun the Sheep made from British wool. The competition was judged by Gyles Brandreth, with the winning design now being made into 100 limited-edition jumpers to raise funds for charity.”
Overall, the AGM reflected a positive outlook for the sector, with optimism for continued growth into 2026.
Market Update
Recent auction sales have seen strong competition for wool and a significant increase in prices. All of the main buyers of British wool have been active. UK, European, and Chinese-focussed buyers competing to secure wool supplies. All core types of British wool are now trading at significantly higher levels than we saw last season. Prices are at their highest levels in almost a decade. This should help support returns for British Wool members this season if prices hold.
The British Wool index has increased by 27% over the last two months. The average auction price reached £1.21 per kg in the sale on 4th November. Sale prices last season averaged £1.00 per kg.
The trend mirrors the price rises that have been seen in New Zealand, with global demand for quality cross-bred wool outstripping supplies.
Operational Update
British Wool’s depots are still open to receive wool this season. The greater the volume of wool handled by your cooperative the lower the overall operating costs per kilo will be at year end.
Andrew Hogley, CEO: “After positive talks with the trade, our sales team expects strong demand to continue through the season.
“Recent sales in New Zealand have been very competitive. Global demand for quality cross-bred wool still exceeds supply.”
This season’s wool is also generally of a higher quality than last season’s wool. The dry spring and summer resulted in whiter wool this season with more of the clip being classed as a No. 1 grade.
Andrew says: “Test results for new season wool continue to be significantly better than last year for colour, and continues to produce a greater proportion of No. 1 grades in the core types.”
We have received a large quantity of wool from new and returning members this season, but the overall volume handled to date is running around 2% to 3% below last year.
“Improved prices in 2024 encouraged many farmers to sell wool they had been holding or using on-farm this year.,” says Andrew.
“As a co-operative, we aim to maximise returns for sheep farmers. With prices improving, we encourage members to send in any wool before winter.
“If you still have wool on-farm, contact us to arrange delivery or collection. By marketing the clip together, we can promote British wool and help drive better price.”
Celebrating 75 Years of British Wool
Throughout 2025, we have been celebrating 75 years of representing sheep farmers and collectively marketing the UK clip.
To mark this milestone, we opened our doors and hosted several open days, including a special visit to our South Molton depot in Devon.
Royal Visit Highlights Milestone
Her Royal Highness The Princess Royal, President of the UK Fashion and Textile Association (UKFT), visited our South Molton depot during October. Which carried special significance as it took place during Her Royal Highness’s own 75th birthday year. Bringing together two landmark milestones that honour a shared commitment to sustainability, craftsmanship, and rural communities.
During the visit, The Princess Royal toured the depot’s grading facilities. Met with local farmers, staff, and innovators from across the region. Learnt more about how we are driving forward the use of natural, traceable fibres in fashion, furnishings, and beyond.
Andrew Hogley, CEO, said: “It was an enormous honour to welcome Her Royal Highness The Princess Royal to our South Molton depot in this milestone year. Her Royal Highness’s lifelong support for British farming. Her deep understanding of the UK’s fashion and textile sector made this a truly special day for everyone involved.”
Honouring People Who Shaped the Industry
During September and October, across its UK, several Open Days were hosted. Offering a behind-the-scenes tour of the grading and sorting operations. While exploring the many uses wool is used for from high fashion and interiors to garden products, pet beds, and even tennis balls.
The events also shone a spotlight on the people and stories that have helped shape the wool trade over the years, including:
- Trevor Richards and Frank Langrish (ex Chairmen) are both long-standing figures in the history.
- Alun Evans, ex-Chairman from 1985-2000. At 92 years of age, Alun still helps on his family farm, which has now been passed down to his son.
- Former, long-standing employee, Dewi Jones – who retired in 2013 after clocking up 48 incredible years at the Brecon Depot
- Gareth Jones, Head of Member Engagement who started his career in 1990.
- Gethin Havard – Welsh-based sheep farmer from Sennybridge whose family has been farming for 960 years! Gethin was a Board Member for 12 years and ex-Vice Chairman
- Billy Hewitson, former Depot Manager at Irvine, who is now Head of Operations – after starting as a temporary worker in the 80s!
- Area Manager, David Swinton, who started his career in 1984 as a Trainee Wool Grader
- Chairman and farmer to his own 950-sheep flock, Jim Robertson
The Value and Future of British Wool
Gareth Jones, Head of Member Engagement, said: “Owned by more than 30,000 sheep farmers in the UK. We collect, grade, market and sell British wool on behalf of our members. To the international textile industry for use in flooring, furnishings and apparel.
“British wool isn’t just a legacy fibre. It’s a material for the future, and is gaining new relevance in a world increasingly concerned with environmental impact. Every fleece tells a story. By choosing British wool, the UK is backing a thriving industry that values people and the planet.”
British Wool’s shearing training programme earns recognition across the UK and internationally. setting high standards in both skill development and animal welfare. As part of this commitment. all shearers who achieve Silver and Gold Seal awards we also reward a land-based Highfield accreditation.
Why Highfield Certification Matters
Highfield is one of the UK’s leading awarding organisations for skills training and compliance. Its certificates receives recognition across a wide range of industries. Giving assurance of professional competence. For shearers, this external accreditation adds an extra layer of credibility to the skills. Demonstrated through the British Wool programme.
The certificate shows that their training and assessment meet nationally recognised standards. This is particularly valuable for those looking to:
- Work abroad: Many countries require shearers to show evidence of formal qualifications. When applying for seasonal or skilled work visas. The Highfield certificate provides this recognised proof. Confirming that the holder has completed training and assessment to national standards. By presenting this certificate alongside their British Wool Silver or Gold Seal. Shearers can demonstrate their competence to visa authorities and potential employers. Making the visa process smoother and increasing their chances of securing overseas work.
- Secure employment in the UK: Farmers and contractors can be confident that a Highfield-certified shearer. Not only meets British Wool’s high standards but also an industry-recognised qualification.
Benefits for Shearers and Employers
- Enhanced career opportunities. The certificate is a valuable addition to any CV, especially for those considering seasonal work abroad.
- Recognition of skill and welfare standards. Certification underlines that shearers work to best-practice levels, ensuring sheep are handled responsibly and wool is harvested efficiently.
- Portability of qualification. Because Highfield is widely recognised, shearers can use the certificate across different agricultural and land-based sectors.
Raising the Standard of Shearing
By offering Highfield certificates alongside Silver and Gold Seals, British Wool ensures our training is not only robust but also benchmarked against wider vocational standards. This approach benefits the whole industry, from individual shearers looking to progress their careers, to farmers who can rely on a workforce trained and certified to a nationally accredited level.
For shearers, the certificate is more than a piece of paper. It is a mark of professionalism, dedication, and achievement. This sets them apart in a competitive and highly skilled industry.
The World Shearing & Wool Handling Championships, held every few years in different countries, is the pinnacle event for the World of Sheep Shearing and Wool Handling. Previously the most recent championship was held at the Royal Highland Show in Scotland in 2023, while New Zealand will be hosting the next event in March 2026. The competition includes individual and team events for machine shearing, blade shearing, and wool handling.
Following a summer of strong competition, the teams representing England, Scotland, Wales, and Northern Ireland in 2026 have now been confirmed. The teams will be:
England:
Team Manager: Gavin Stephens
Machine Shearer: Matt Smith
Machine Shearer: Nick Greaves
Blade Shearer: George Mudge
Blade Shearer: Andrew Mudge
Wool Handling: Hilary Bond-Harding
Wool Handling: Jess Parkhouse
Scotland:
Team Manager: Willie Dickson
Machine Shearer: Gavin Mutch
Machine Shearer: Hamish Mitchel
Blade Shearer: Willie Craig
Blade Shearer: Murray Craig
Wool Handling: Katie O’Sullivan
Wool Handling: Rosie Keenan
Wales:
Team Manager: Rhys Jones
Machine Shearer: Gwion Lloyd Evans
Machine Shearer: Llyr Jones
Blade Shearer: Rhydian Evans
Blade Shearer: Elfed Jackson
Wool Handling: Sarah Rees
Wool Handling: Jessica Morgan
Northern Ireland:
Team Manager: TBC
Machine Shearer: Alex Butler
Machine Shearer: Graeme Davidson
Blade Shearer: Sam McConnell
Blade Shearer: Chris Coulter
Wool Handling: Rachel Murphy
Wool Handling: Ellen Murphy
The championships take place in Masterton, New Zealand, between the 4th and 7th March 2026.
Meanwhile Gareth Jones, Head of Member Engagement, said: “On behalf of British Wool, congratulations to all the shearers and wool handlers who have qualified for next year’s World Championships. This outstanding achievement reflects your exceptional skill, dedication, and professionalism. Wishing you every success as you represent your country on the world stage.”
Additionally, Graze will be meeting and publishing a profile of the four teams in the months running up to the Championships.
Meet the Team – Depot Ops
As part of British Wool’s 75th Anniversary, we caught up with the Depot Operations team who oversees the depot operations across the UK, including our eight grading depots. With 100 years of experience in the industry. We caught up with Billy Hewitson, Head of Operations, Colin Jarvis, Area & QHSE Manager, and David Swinton, Area Manager, to find out more about their work.
Firstly, introduce yourselves to us:
Billy:
I’m from Paisley in Renfrewshire and have worked for British Wool for 40 years. I started working for Scottish, English, and Welsh Wool Growers in 1985 at the main depot in Paisley.
Colin:
I grew up in a small village just outside Stamford. Starting in the wool industry in 1990 at Central Wool Growers (CWG), an independent grading depot, as a seasonal temporary worker. The plan was to stay for a couple of months before starting college. But soon realised how much I enjoyed the business and was interested in pursuing it further.
After working through the first busy summer season. I was offered a 5-year trainee Grader apprenticeship, which I gladly accepted. Growing up within the agricultural industry. My father working on Arable farms all his life. Before that, my grandfather was a shepherd in Norfolk. I feel I was always destined for a career in agriculture!
David:
I was brought up and spent all my life in the Tweed Valley. Living on a farm up to the age of 12 and then moved to the local mill town of Innerleithen. My family has a Fencing Contracting business in the area, which gives me a good knowledge of how farming works and the challenges involved.
When did you join British Wool?
Billy:
Starting work in 1985 in the main depot in Paisley. We then moved to Hillington in Glasgow in 1986, where I performed every job at the depot. From sweeping the floor, intake, packing, and grading. We were taken over by the British Wool Marketing Board in the mid-1990s and moved to Irvine. In the early 2000’s where I progressed to head grader. Moving onto depot supervisor and depot manager, a short time later.
Colin:
I was with CWG for 31 years until 2021, when it closed as part of the British Wool restructure. After completing my apprenticeship, I worked as a grader until 2003, then was promoted to Head Grader. Co-managing the depot from 2013, until its closure. In 2021, joined British Wool as a Quality Control Manager for Southern England & Wales. Which gave me responsibility for overseeing the grading and technical standards at our depots. It had always been an ambition of mine to reach this position.
David:
Starting my British Wool career on my 16th birthday in May 1984 on a 4-year apprenticeship at Stewart & Ramsden in Galashiels (part of the British Wool group). Following qualification, spent the next 18 years as a wool grader. Not only in Galashiels but also working at the Carlisle and Irvine grading depots and Ulster Wool in the late 90s and early 2000s.
Becoming an Assistant Manager at Galashiels in 2006, and then Depot Manager between 2009 – 2017. Managing the wool sorting side of the business. Completing 41 years of service to British Wool.
What did the role of being a Depot Manager entail? Describe a typical week in the role.
Colin:
My role was very hands-on, part of the grading team while also managing the day-to-day warehouse operation. Over the years, did all the different jobs in the warehouse, which helped in managing the staff. Involved in recruiting and managing the staff and ensuring we were working to British Wool’s grading standards.
David:
A typical week as a manager is organising the workflow for the grading team, making sure the wool is also managed into the depot during the busy summer months. Galashiels was the biggest depot in Scotland, and we managed the intake of wool from Northumberland, South Scotland, Fife, and Perthshire. Loving the challenge of always getting as much wool to the door, which could be as much as 1,000 sheets per day during the peak of July and August.
Tell us more about the role you are currently in and what this entails.
Billy:
As the years progressed and different management took over British Wool, my job changed. Firstly, took on the role of Wool Sales and Quality Control for the UK and Northern Ireland. After a couple of years, in 2021, took on my current role of Head of Operations, where I oversee the depot network, purchase our consumable stock, deal with any day-to-day issues at our sites, among other jobs!
Colin:
Involved in ensuring our quality standards are being met and ensuring our trainee graders are meeting our requirements. My role has moved into managing Operational activities across the network with Billy & David. Also work with our depots to ensure we are meeting our own Health & Safety requirements, adhering to our legal obligations, whilst also looking at new ways to update and streamline our processes.
David:
Current role is as Area Manager for Scotland, Northern Ireland, and Northern England. This is varied, from Quality Control visits to depots and trainee grader monitoring, which is every 6 months. Managing the UK collection centre network and am currently focused on finding new sites across the UK. Going from office work to hands-on, such as driving an FLT, to sometimes grading wool.
We are a small team covering the UK, so never stuck for a job to do!
Do you have an anecdote or experience to share from your time at British Wool?
Billy:
A funny story from my time as a depot manager. The depot was broken into early one morning, as the key holder and manager, I was called out. Once I arrived, there were police everywhere, and I asked to go into the depot to see if there was any damage. The police said I couldn’t go in as there may still be someone inside and they were waiting on the police dogs turning up. Police dogs arrived and duly searched the building and found no one on site. Police officer then asked if they could perform a 15-minute training session with the dog in the depot due to all the wool and agricultural smell of the depot, they wanted to hide in a skep of wool, cover themselves with wool, and let the dog try and find them, to which I agreed. After 15 mins of training, the police officer came out of the depot with dog, the officer was covered head to toe with wool. She must have chosen a skep of the hairiest, most kempy blackface I had at the depot. The dog did find her; she went away happy and rather woolly!
Colin:
A few months ago, I was offered the opportunity to appear on BBC’s Countryfile, the episode was centred around Bradford and the part it has played in the wool industry over the years. It was fantastic to be involved in, and Sean Fletcher and the Countryfile team made it a great experience. It took me out of my comfort zone, but sometimes you need that!
David:
I can’t think of anything but having a good sense of humour and being a team player goes a long way.
As we celebrate 75 years, how important is British Wool and the collective marketing of wool in the UK today?
Billy:
One of the greatest steps forward that I have seen in 40 years is the addition of our traceable system. This allows us to trace every member’s wool straight through our intake, grading, and packing system, and then allows the sales team to auction the wool as traceable, which generates a better return for our members.
75 years of British Wool is a fantastic achievement; British Wool plays a vital role in ensuring UK sheep farmers receive a fair return for their fleece. By operating a collective marketing system, it grades, packs into bales of the same type of wool, and sells wool on behalf of its members. This not only guarantees quality for buyers but gives members a better return and guaranteed payment than they may achieve elsewhere.
Colin:
British Wool role in the agricultural sector is as important as it was 35 years ago when I joined the industry, providing a reliable service whilst offering greater flexibility in how farmers can get their wool into us is vital. Our grading process remains largely the same over the years, but it remains a key part of ensuring consistency and instilling confidence for the onward supply chain.
David:
The British Wool auction system is the driving force, and as sheep numbers decrease in the UK, this will only increase demand and give confidence to farmers that British Wool works for them.
Our Licensing Scheme Continues To Expand
Our licensing scheme continues to expand helping to drive new demand for members wool. Meet some of the new brands on board….
Championing the reduction of single use plastic in horticulture, Wool Pots was born in 2020 and won The Wool Innovation Award in 2022 and is going from strength to strength. The knitted pots allow more oxygen to the roots which promotes stronger root growth and plant health. The wool also insulated against heat, cold and retains water better, using 20-30% less water. With over 500 million plastic pots being sent to landfill in the UK every year and a black plastic pot taking 450 years to breakdown into microplastics- it is wonderful to see British wool help to combat this problem.
One of Huddersfield’s oldest active weaving mills. Born in 1782 as an artisan laboratory, today it produces fabrics using only naturally dyed and finished wool, without chemical additives. The range of products is wide, made up of various elements including Covert Twill, used in the past for the Upholstery of Rolls Royce.
Founded by knitwear designer/maker Jessye Boulton in 2021 who trained in fashion knitwear and knitted textile design at Winchester School of Art. Jessye take inspiration from the dramatic, rugged coastlines and raw, untouched moorlands of the surrounding landscapes of West Cornwall.
A contemporary British brand with a commitment to sustainability and social responsibility.
Their first collection includes their beautiful Richmond woollen throws and cushions as well as their Serenity bedding range.
Linwood is championing Romney sheep in their latest wool collection. The wool has been finished to give it a luxuriously soft texture, making it the perfect choice for upholstery as well as curtains. British wool makes for a durable, eco-friendly, stain- and fire-resistant by design, and it has been piece-dyed to provide an alluring array of colour. We look forward to seeing it pop up in interiors across the UK in the coming years.
A collaboration between London City Farms and Ossian Knitwear. This pilot project united 10 London Farms, combining their wool for commercial processing. The finished yarn and products are offered back to the farms at cost, generating vital funds to support their running costs.
Lanifico Luigi Zanieri (Italy)
Founded in 1952 and dedicated to producing premium-quality apparel fabrics 4. With a fully integrated, in-house production process—including dyeing, spinning, and weaving, ensuring the highest standards of quality and reliability.
Meet Mike Berry
Mike Berry will be a familiar face to many farmers after 45 years working at British Wool in the South West of England. We met up with Mike to talk about his career in the wool industry.
Firstly, introduce yourself:
I was born on the 2nd of July 1960. Married Jackie in 1982, I have two boys, Nick (41) and Liam (39). Two grandchildren, Beatrice (12) and Spencer (5). I started with British Wool on the 14th of June 1976, my mum’s birthday. I retired after 45 years in 2021.
Tell us about your career at British Wool?
I started at the Buckfastleigh Depot as a casual, then I went on to run the bale store before becoming an apprentice grader around 1983.
The depot at Buckfastleigh closed in 1991 and I moved to the Liskeard Depot as a grader. I then moved to South Molton in 2007 as Depot Manager and retired at the end of August 2021.
When I started at Buckfastleigh the drivers delivered wool loose in the back of trailers and we carried by hand to the grading table. Once we graded the wool back in the early days. We didn’t have lines like we do now but bins where the wool would be moved into. Once there was enough for a bale, the bailing machine staff moved it to the bin and filled with wool. Machinery in the depot has certainly improved for the better. The way we grade wool hasn’t changed from the first day I started. Which is very specialised and shouldn’t change
The Buckfastleigh Depot had three floors. The bottom floor was the bale store. The middle was for the grading. The top floor we used four times a year for wool bale samples from the South West Depots (South Molton, North Tawton, Liskeard, Launceston, Buckfastleigh) ahead of the auctions. The buyers would view the samples on a Monday and Tuesday. We held the auction on a Wednesday at a hotel in Exeter.
What did the role of being a Depot Manager entail? Describe a typical week in the role.
A typical week as a Depot Manager (certainly not 39 hours) was organising staff, dealing with hauliers delivering wool and collecting sale wool, speaking with members, making sure collection sites were running smoothly, dealing with contractors and grading wool daily.
I enjoyed most aspects of working for British Wool especially the shows, but most of all spending as much time as possible at the grading table. Being a Depot Manager, I found working on the production floor was the best way of getting the most out of your staff, my least favourite part was doing office work.
As British Wool celebrates 75 years, it couldn’t be more crucial that British Wool continues to provide a service for members and buyers. I believe if British Wool wasn’t there the UK wool trade would struggle to survive
I still support British Wool by judging at shows and meeting the many farmers I have met and become to know over the years.
Fleece presentation is key in maximising value and ensuring a high standard of product for processing
Excellent fleece presentation is essential to maximising the value of wool to our members. This starts with shearing; It’s important to shear the wool to a high standard, for when the wool is ready for sale.
After Shearing, we have some useful tips on fleece presentation
- Include dry belly wool with the fleece before folding the flanks towards the centre.
- Turn in the britch end and roll the fleece firmly and neatly towards the neck.
- After rolling part the fleece, and without twisting, tuck the neck wool firmly into the body of the fleece.
- The finished fleece stays firm and secure and ready to place in the wool sheet.
Some other tips when packing the wool
- Don’t mix hill wool with lowland wool. Kemp from hill wools can cause cross-fibre contamination.
- Don’t mix coloured wool and white wool. This can also cause cross-contamination.
Ensure the wool meets a high standard of presentation is also key for our buyers and those processing the wool. Richard Alderson, Head of Wool Sales, explains more:
“Whilst instances of polypropylene contamination in the wool we receive from our members are relatively low compared to wools from other origins, we have recently seen an increase in complaints from some of our auction buyers. Polypropylene contamination causes huge issues throughout the textile production chain, as it spins and dyes differently from wool and can lead to large financial claims.”
Richard adds: “Please ensure that during the shearing and rolling process that the area used is clean and free from any contaminants and use the British Wool bags and are clean and intact. If you believe any of the bags supplied are in a poor condition and may lead to contaminating the wool, please do not use them and contact your local depot/collection centre for replacements.”
More information
What To Do (Step By Step) – British Wool
Summer show season is in full swing, and we are making the most of it, connecting directly with our members, trade partners, and consumers through a busy calendar of events.
One of the season’s highlights was the Great Yorkshire Show, one of England’s most prestigious agricultural events and conveniently close to our Head Office in Bradford.
Graham Clark, Marketing Director, said: “The Great Yorkshire Show is a key platform for British Wool. It allows us to speak directly with our farmer members and engage consumers with quality British wool products.
“We also invite local licensees to join our stand, giving them a chance to sell their goods and showcase the breadth of innovation and craftsmanship in British wool. It always generates great interest and strong sales.”
We also made an impression on the fashion stage, participating in the event’s live runway shows and demonstrating wool’s versatility in contemporary fashion. A crowd-favourite, the shearing competition stage attracted significant attention, including two live segments on BBC Breakfast News, offering valuable national exposure for British Wool and the wider wool industry.
This year marked our first appearance at Groundswell, the regenerative agriculture event drawing record attendance. Our Wool Hub, featuring licensees and product showcases, received strong engagement from attendees keen to explore wool’s sustainability credentials and traceability.
Across Europe, we continue to build influence in the fashion and textile sector, attending multiple apparel shows where sourcing decisions are being made for upcoming collections.
Graham said: “We’ve spent the last few years building relationships within the fashion industry. Our new British Wool Sourcing Guides have played a key role; they bring together certified British wool cloth and yarn ranges from all our partners, offering brands an easy, traceable way to source genuine British wool. It’s the first time such a comprehensive collection has been presented in this way.”
The guides have also helped overcome long-standing misconceptions about British wool being too coarse for apparel.
“We’re now working with brands that had never previously considered British wool in their collections. The sourcing guides are shifting perceptions and opening doors.”
As we continue the momentum into the autumn, with our 75th Anniversary celebrations and Wool Month in October, events remain central to our outreach strategy.
Graham concluded: “Taking part in shows and events is a vital part of our approach. It allows us to connect with a wide range of stakeholders — from farmers and brands to the general public. These face-to-face conversations are key to raising awareness of the value British wool offers as a fibre, as well as helping to drive demand. With a busy schedule ahead for our 75th Anniversary celebrations and Wool Month in October, we’re looking forward to keeping that momentum going.”
