British Wool and the IWTO

We have been a member of the International Wool Textile Organisation (IWTO) for many years. It is the global authority for standards in the wool textile industry. Since 1930, the IWTO has represented the collected interests of the global wool trade. Members come from all stages of the wool textile pipeline, from farm to retail.

Working with the IWTO is crucial for British Wool. Andrew Hogley, CEO at British Wool, explains:

 “A critical part of the IWTO is that it sets the global standards for wool testing that all wool growing nations are subject to. These are the tests that all the lots we sell at auction go through at the Wool Testing Authority Europe (WTAE), in Caernarfon. This gives our buyers third party verification on things such as yield, vegetable matter, micron and colour of the wool.”

The (WTAE) is the only IWTO-accredited laboratory in the Northern Hemisphere, making it a vital hub for independent wool testing. Located in the UK, WTAE carries out rigorous testing on wool from across Europe to ensure it meets international quality standards. British Wool is proud to be WTAE’s largest customer, demonstrating our commitment to traceability, consistency, and high performance. As a result, this partnership helps maintain confidence in wool quality across the supply chain.

Likewise the same trusted testing standards are applied globally – wool from Australia, New Zealand, and South Africa undergoes identical procedures to guarantee fibre quality. WTAE therefore plays a key role in upholding the reputation and reliability of the global wool industry.

Andrew continued: “Another crucial part of IWTO is that it brings the global wool community together.”

“We are all facing the same challenges; falling sheep numbers (and therefore wool volumes), prices below where they need to be and wool being attacked on many fronts on animal welfare and the environment.

“This allows us to go to market with a unified voice, as we always say to our members, we are stronger together, and given wool only makes up 1% of global fibres this is also true in the general wool industry.”

We recently attended the IWTO annual industry conference in Lille. Where our CEO Andrew had the opportunity to speak about some of British Wool’s recent successes and ongoing initiatives. His presentation highlighted the positive impact of our contract grading services, particularly in regions such as the Isle of Man and Southern Ireland. Where this approach is helping to improve wool quality and returns.

Andrew also addressed some of the significant challenges facing European wool growers, especially the difficulties they encounter in getting their wool to market due to logistical and economic barriers.

Andrew concludes: “In the UK around 80% of the wool comes to market with 20% being utilised on farm, whereas in mainland Europe, the opposite is the case.

This is because there is no British Wool alternative in mainland Europe working on behalf of the farmer, European farmers are dependent on private buyers often paying rock bottom prices or even have to pay to get the wool disposed of in some instances. Attending the conference this year, it was very apparent that although we face many challenges in the UK with regards to wool we are in a much stronger position than our European counterparts.”

British Wool 1950-2025

Working on behalf of our members for 75 years

This year marks 75 years since British Wool was established to support UK farmers and promote the industry globally.

Many things will have changed during that time. But the one thing that remains is the support we offer our membership from the organising of shearing courses, a UK network of over 100 collection sites, engaging with consumers on the unique benefits and characteristics of British wool to working with over 170 manufacturers using the fibre.

Originally located in London, we relocated to Bradford, West Yorkshire, in 1967. Which was, and remains, the heart of the textile and wool trade in the UK.

As the interest in wool and British wool grew, in 1972 the Shepherd’s Crook mark was trademarked and launched. The logo to this day reassures consumers of the provenance of wool within a product. Currently, we has over 170 manufacturers as part of the brand licensee scheme.

Shearing Training

Due to a shortage of shearers during the 90s, to support the next generation and ensure the UK maintained its long history and tradition of this vital rural skill. In 1999, we committed to providing shearing courses and a training programme. Over the years, this grew, and this year over 100 courses will take place. We are very proud of the quantity and quality of shearers we have in the UK. We also to have the World Shearing Champion and World Wool Handling Champion, Gwion Lloyd Evans and Rosie Keenan, respectively, based here in the UK.

Wool Auctions

Selling products off the farm by auction is a tried and tested method, with wool no exception. In 2003, a significant change in the selling of wool took place with the first electronic wool auction, replacing the traditional open-cry format.  This improved the efficiency of selling wool, and it was 18 years later that our auctions became fully remote and online during the 2020 Covid pandemic.

Campaign for Wool

2010 saw the launch of the Campaign for Wool. A global initiative to promote wool to consumers and launched by HM King Charles III when he was HRH The Prince of Wales. This campaign continues to this day with many wool-producing nations across the world collaborating to promote wool’s versatility and environmental benefits.

Consumers and Traceability

Two key developments in recent years for ourselves includes our online marketplace which was launched in 2021. Which provided consumers with a one-stop shop for authentic British wool products. And in 2022, the our Traceability Scheme was introduced to promote the origin of end products.

Keep an eye out for more on the 75^th anniversary over the coming weeks and months. Including a series of Depot Open Days taking place during September and October.

Securing Future of Shearing and Clipping Equipment Specialist and Celebrating Prestigious Royal Recognition

Lister Shearing Equipment Ltd, a globally recognised manufacturer of high-quality shearing and clipping equipment, has successfully completed a management buyout from its American parent company, Wahl. This transaction ensures the long-term future of the business. Keeping it firmly rooted in Gloucestershire while continuing to export its products worldwide.

Led by the existing management team. The buyout marks a significant step forward in the company’s journey, reinforcing its commitment to innovation, and quality products. The move provides Lister with greater autonomy, allowing the company to build on its strong legacy while driving growth and investment in new technologies and product development.

The Executive Team that completed the buyout are:

• Sebastian Goodison – Managing Director
• Martin Booth – Sales Director
• Eva Saldana – Finance Director
• Kryspin Skabek – Operations Director

This exciting new chapter comes at a significant moment for Lister. As the company has recently been awarded a Royal Warrant of Appointment by His Majesty The King for the supply of Animal Care Products. This prestigious honour is a mark of excellence and recognition granted to companies, that have consistently provided high-quality goods or services to the Royal Household over a number of years.

The Royal Warrant not only acknowledges Lister’s outstanding reputation. But also reinforces its commitment to quality, reliability, and heritage within the agricultural and animal care sectors.

“This is an incredibly exciting moment for Lister, our employees, and our customers,” said Sebastian. “By taking ownership of the business, we are securing its future and ensuring that we remain committed to the values and craftsmanship that have defined us for more than 100 years. To receive a Royal Warrant from HM The King at the same time makes this milestone all the more meaningful. It is a testament to the consistent quality and reliability of our products.”

The Lister team is focused on building a sustainable and prosperous future for the business, its employees, and its customers.

“We want to thank Wahl for their stewardship and for enabling us to take this next step in the evolution of Lister,” added Sebastian. “Being honoured with a Royal Warrant is an extraordinary achievement that recognises the hard work and dedication of our entire team. We are energised by the opportunities ahead as we embark on this new chapter.”

Joining the Team

As a way of improving member engagement in key wool producing areas. We have recruited two Field Officers operating part-time over the summer months in the areas of Derbyshire & Staffordshire and Dumfries & Galloway.

The key focus of the roles will be to raise awareness of British Wool within their respective areas. Visiting auction marts, shows, and contacting farmers over the telephone to discuss this year’s wool.

Gareth Jones, Head of Member Engagement, said:

“Engaging with sheep farmers to raise awareness of British Wool activity and also on the improving wool price is key. And we felt that having a visible presence in both these traditional sheep and wool producing areas was important in achieving this.”

We often hear a common misconception, that we grade wool by breed. In this article, Debunking Wool Grades, we aim to set the record straight and explain how our grading process really works.

The UK has the most varied wool clip in the world. With over 60 recognised pure breeds and countless crossbreeds. The diversity of our local fleece types stands alone worldwide.

We have a team of 34 full-time wool graders across the UK. Each of whom undergoes a minimum of three years of training, before they are qualify to grade. Every fleece we grade by hand, by individual fleece characteristics such as fineness, length, strength, colour and uniformity. Even within a single flock of the same breed, fleece quality can vary considerably. As a result, an average farmer’s clip in UK can sort into as many as 15 different quality grades.

The Method

This method ensures that every fleece graders asses on its own merit. Helping to maximise its value at auction and giving it the best chance of manufacturers use effectively in the textile industry. Wool merchants and manufacturers rely on British Wool’s grading system to select the precise wool types they need. Whether that’s soft, fine fibres for clothing or more robust wools for carpets and insulation.

It’s also worth noting that manufacturers rarely use a single grade in isolation. Much like baking a cake requires a mix of ingredients, wool processors often blend multiple grades of wool together to achieve the desired characteristics in the final product, such as texture, consistency, and durability.

So, while people may ask, “What breed is your wool from?”, the equally important question is, “What grade is your fleece?”. At British Wool, our expert graders make sure every fleece is handled with care and precision. To support better returns for our farmers and ensuring British wool is recognised for its exceptional quality and versatility.

Watch our Bradford Depot Manager, Ian Brooksbank, perform a grading demo: British Wool – Wool Grading and Selling at Auction 

Nationwide Shearing Courses for 2026

We have announced that we will be running 120 shearing courses again this year from our own experienced team of instructors. We will offer courses across the whole of the UK, between April and August this year. These courses have been live on our website since February 3^rd with spaces booking up fast.

We design these courses to develop good techniques and shearing practice from the outset.  Courses cover key topics relating to shearing such as health and safety, the shearing environment, equipment, shearing technique, and care for your wool.

The industry recognises these courses worldwide and tailored to individual levels of ability. From an absolute beginner (Blue Seal) to an advanced stage (Gold Seal). Course content is designed to achieve several individual objectives. From shearing your flock more efficiently and effectively, building foundations for career entry opportunities, and supporting entry at global competitions of the highest standards.

How to Book and Further Information

To book a Shearing course, click here, (Book online | Sheep shearing training | British Wool) and you can browse available courses based on your location, date, and skill level. Once you have selected your preferred course, follow the online registration process to secure your place.

Machine shearing and Wool handling courses are available to suit all classes of trainees but anyone wanting an Advanced machine shearing course should contact Emma Jagger or Richard Schofield by emailing [email protected] to obtain a booking on code.

One-day Machine and Blade shearing on-farm training courses are also available ranging from those having no experience to professional shearers traveling the world.

If you require further assistance or have specific questions about course availability, equipment requirements, or payment options, you can contact our shearing team directly via email at [email protected] or call 01274 688666 (Option 6). Early booking is recommended, as spaces are limited, and courses can fill up quickly. You should arrive and leave in clean clothing. If you don’t have a handpiece, you may contact the instructor to discuss loan options.

Recommended clothing for shearing courses:

• Shearing trousers, work trousers, or jeans.
• Shearing vest or polo shirt.
• Sweatshirt or jumper (when you’re not shearing)

Footwear requirements:

• Flat-soled trainers or shearing moccasin

Equipment necessities:

• Serviceable handpiece with a worm/spline drive
• 2 to 6 clean, sharp short bevel combs (88-94mm)
• 4 to 12 cutters

Matt Smith Shearing Masterclass Announced

You may have seen on our social media some exciting news that we will be working with Matt Smith, World Record Holder and British Wool Ambassador. On a Shearing Masterclass, to support shearers in the UK in achieving their goals.

For more than 30 years. British Wool and UK shearers have been making a significant impact, both in the UK and internationally. Our Team are proud to have supported shearers and to have sponsored several British and world shearing records, as well as various shearing competitions.

Our focus is to consistently enhance its support for shearers in a constantly evolving industry. We are committed to maintaining high training standards, staying up-to-date, and helping individuals achieve their career goals. To accomplish this, we recognise the importance of continuous improvement and adaptation.

Most of you will be aware of Matt Smith and his role within the shearing and record scene here in the UK. Not only holding a world record but also hosting, facilitating, and working with many other successful world record attempts that have taken place here in the UK.

Advanced Courses for Experienced and Aspiring Shearers

To achieve the desired result for all shearers. We have decided to bring Matt Smith’s training in as part of what we have to offer.

These courses are designed for shearers who regularly shear 300 or more sheep per day. As well as for Senior and Open competition shearers. Participants will gain a deeper understanding and more extensive experience in shearing through a course tailored specifically to their skill level. Whether you are refining your technique, enhancing your knowledge of gear, or strengthening your theoretical foundation. These courses are intended to elevate your skills to the next level.

While it’s important for individuals to learn and advance through their early levels. We must also ensure that the young people who begin this journey receive the support they need to reach the highest levels of achievement.

We will call in experienced and well-respected help from other shearers who have a lot to offer our industry. Some of them are already working with young UK shearers who have achieved amazing accolades.

Dates and Locations

📍West Sussex
📅 Thursday 8^th & Friday 9^th May

📍Gloucester
📅 Monday 12^th & Tuesday 13^th May

📍Gloucester
📅 Wednesday 14^th & Thursday 15^th May

To book please contact Richard or Matt, once you satisfy the criteria then you will be shared a password to unlock the course.

Matt Smith will also be hosting a series of Shed Days, where he will customise the training to meet the specific needs of your shed. This initiative aims to drive significant improvements in performance and efficiency. For more information, please contact Matt Smith or Richard Schofield.

👤Richard Schofield
📞07966 291618

👤Matt Smith
📞07789 290331

Heiniger has launched the Xcell, a new battery powered clipper. Suitable for sheep and other large animals. The high-performance battery offers 60 minutes of run time. Whilst being light enough to fit into an ergonomic hand piece. Heiniger’s Hefin Rowlands says:

“The Xcell is a dual speed clipper that can be supplied with two batteries to help even the most demanding users to clip all day. The high-speed unit is capable of running at 2,500/2,800 double strokes a minute whilst remaining quiet with very low vibration levels,”

A new patent pending direct drive makes the Xcell well suited to shearing sheep and camelids or clipping cows, adds Mr Rowlands.

“It is a truly unique design that can be fitted with different combs and cutter combinations to make it suitable for a variety of applications. Unlike some battery powered clippers it is light, at just 1,334 grams, making it well suited to those operating for long periods of time,”

The Xcell features an easy-to-handle, soft touch grip with anti-slip coating which will make it well suited to those operating in challenging conditions for long periods. The battery can be recharged in 60 minutes to enable continuous running time with two batteries, concludes Mr Rowlands.

“Like all Heiniger clippers, the Xcell has been manufactured to be best in class. The combs are forged in our Swiss factory out of the strongest steel and the handpieces are built to last for years of demanding use. Our UK distributors are excited to have a new Heiniger product that we see as leading the way in battery operated clipping,”

The Xcell is available in the UK from spring 2025 from a nationwide network of supportive distributors that offer product support and information.

XCELL 2-SPEED – Heiniger

British Wool on the Catwalk

British wool is gaining renewed visibility on international catwalks. Where designers are reinterpreting this traditional natural fibre through a contemporary lens and introducing it to new global audiences.

Once associated primarily with heritage knitwear and rural craft. British wool is now being showcased in directional collections that emphasise innovation, traceability and responsible sourcing. Its presence at major fashion weeks is not only elevating its status within luxury and ready-to-wear markets, but also challenging outdated perceptions about performance, versatility and handle.

As a result, British wool is opening doors to new commercial partnerships, export markets and design-led collaborations worldwide.

Haldi Kranich-Wood, Business Development Manager at British Wool, comments:

“We have spent the past 2-3 years targeting the fashion sector through attending European shows and presenting our new sourcing guides. These sourcing guides show all our partners certified British wool cloth and yarn ranges that are currently available to brands, and it is the first time they have been brought together to be shown as one complete collection, to make it easy to source genuine British wool with traceability back to our farms.

This has allowed us to have conversations with many brands who have never previously considered local wool in their collections. Part of this was the perception that British wool could only be used in carpets and was too coarse for this sector. The sourcing guides have really helped dispel this myth.”

Brands like Marc Jacobs, Viviene Westwood, Zenga and Dior have all shown British wool on the catwalk over recent months which is important as Haldi explains

“This high-end fashion helps shape more mainstream (volume) fashion so it’s important that we are shown in this arena.”

This activity has also seen several new yarn and cloth collections being launched across Europe and brands embracing this in their ranges which is helping grow the overall demand for British wool.

Haldi, concludes:

“It has been amazing to see brands being really engaged with our sourcing guides and asking questions about British wool as a fibre, some for the first time. They are also increasingly asking about farming standards; this activity gives us the ideal platform to communicate and educate about the high standards farmers in the UK work to and explain why some global standards are either not relevant or indeed impractical in the UK.”

Gather your wool our depots will be open and ready to accept your wool starting in May 2025. We have a comprehensive network of depots nationwide, with over 110 collection centres points across the UK and even more on the way. This makes it easy for you to send your wool to us.

Free Haulage

To make wool delivery easy and convenient for you we have introduced free haulage collection if you and your neighbours can get 100 fully packed wool sheets together. All you need to do is call us and we will arrange the collection.

Once Delivered

After your wool is delivered, it is graded at one of our depots. Individual clips are combined to form commercially graded lots, which are then sold at auction. This process ensures a consistent supply of large quantities of wool that have a uniform type and quality, catering to the needs of the international textile industry.

Here are some important points to keep in mind when sending your wool to us:

• Pack your wool sheet to its full capacity. This will help reduce your transportation costs.
• Consider collaborating with your neighbours to combine your transport efforts. This can also lower your transportation expenses.
• Send your wool to us as soon as it is shorn. Delaying delivery may expose the wool to damp conditions or damage, which can decrease its value.

All wool must be delivered using our provided wool sheets. These sheets will be distributed by your local depot before the new wool season. If you require wool sheets, please contact your local depot directly.

To improve our depot operations, please ensure that wool sheets are evenly filled and properly packed. When correctly packed, wool sheets should weigh around 80 kg of wool, although this may vary depending on the type of wool.

Wool Sheet Labels

All wool must be clearly labelled. All wool sheets should be clearly labelled with the following.

• Member’s name
• Address
• Registration number – this is a unique seven-digit to each member

Each wool sheet should have one label attached outside and another placed inside the sheet.

If you are using a haulier, please make sure to fill out the provided paperwork completely.

If your wool is not identifiable it is much more challenging for us to ensure that you are paid correctly.

QR Code

Last year, we introduced a QR code system at our collection centres. By using the camera on your smartphone to scan the QR code, you will be directed to a form. This form allows you to inform us that you have dropped off your wool, enabling us to release your payment.