Information for consumers about British Wool Products

What is Wool Month?

Carrying on from the success of extending Wool Week to a month for the last two years, this year we will again be celebrating all things wool from the 3rd to the 30th of October. Continuing from the Campaign for Wool’s film Why Wool Matters released back in April, Wool Month aims to highlight through events, communications and social media, wool’s natural performance attributes and asking consumers to #ChooseWool.

Autumn, the cooler months, and especially the month of October is ideal to raise awareness about wool and remind consumers of the reasons to purchase wool items and highlight both continuing, and new brands which offer unique and exciting products with British wool.

Some of the campaigns and events include:

Menopause, Sleep & Wellness - Ahead of Wool Month and Menopause month, at the end of September, Woolroom hosted an open discussion with TV Presenter Louise Minchin on all things sleep and menopause.

What On Earth Are You Wearing? A new campaign was also launched at a pop up event in Manchester, ‘What On Earth Are You Wearing?’ with Writer and Fashion Consultant, Aja Barber. This campaign aims to help consumers pledge to shop more sustainably and understand what is in their clothing.

Why Wool Matters Wed 5th October – Saville Row, London W1S 3PB - Campaign for Wool’s official launch of this year’s Wool Month. Showcasing ‘Why Wool Matters’.

Grand Designs LIVE Wed 5th October – Sun 9th October - NEC, Birmingham.

We are exhibiting at Grand Desgins LIVE, promoting British wool within our homes, from bedding to carpets and even insulation.

Walker Slater X Harris Tweed Wed 12 October - London.

Celebrating the premiere of the “Harris Tweed Hebrides - Provenance, Transparency & Community” short film, showcasing the unique story of how Harris Tweed cloth is created, including a new VR experience of the whole story from sheep to shop. Also launching the new Walker Slater AW22 collection featuring exclusive farbics from Harris Tweed Hebrides.

The BTS Phoenix Project Thurs 20 October - Wool House, Bradford.

In partnership with The Bradford Textiles Society, British Wool are hosting the Phoenix Project - A New Generation in Yorkshire Textiles. Inspiring the next generation. Invite Only Event.

New British wool Collection Launches Throughout October - Follow us on Social Media - Throughout Wool Month brands, including Slumberdown, Sandringham,  Vispring and Next will be launching new British wool products.

Wool from Wales Tue 25th October - Rhiwaedog, Bala, LL23 7EU - What dreams are made of! An event in partnership with The Farmers Union of Wales (FUW), Made with Wool Project, British Wool and Harrison Spinks. This is an on farm event showing the connection between farmers and Harrison Spinks’s traceable British wool mattresses.  RSVP to [email protected] by Thurs 20 October.