Our mission is to drive sustainable demand for British wool in order to maximise returns for our members.

Campaign for Wool

Over the past year we have worked with the Campaign for Wool to build greater awareness of the benefits of wool.

The Flooring Show

The Flooring Show is the biggest trade carpet show in the UK attracting thousands of carpet retailers every year. British Wool worked with the Campaign for Wool to transform the central area into a wool carpet maze to showcase the best new wool carpets for 2022.

Woolroom and Menopause

The Campaign for Wool hosted a press event with Woolroom and ex-BBC presenter Louise Minchin to highlight the benefits of wool bedding when going through the menopause. This event received a large amount of press coverage. Woolroom is British Wool’s largest bedding licensee and sells its product in both the UK and US markets. All of the wool it uses is fully traceable.

Harris Tweed video

The Campaign for Wool produced a short film to show how Harris Tweed is made. The film launched at a press event at Walker Slater in Covent Garden. Harris Tweed Hebrides is one of our largest licensees producing cloth from British wool for global fashion brands and high-end furniture manufacturers.

Harrogate Flooring Show
Harris Tweed - Fleece to Fabric Campaign