Our mission is to drive sustainable demand for British wool in order to maximise returns for our members.

Other Marketing Activities

Consumer Exhibitions

British Wool promotes our licensees products at a range of events including the Grand Designs exhibition and the Homebuilding & Renovation show. We also took product to the Great Yorkshire Show which allowed our members to see where their wool is used whilst also raising consumer awareness. This year we will also have a presence at the Royal Highland Show where we have been asked to arrange a British wool fashion show.

Trade Exhibitions

We also support our licensee partners at trade shows. Major events include The Flooring Show which is a key event for the carpet sector, the Bed Show and the Buying Group show.


Demand for fully traceable British wool continues to grow. Five more brands have bought traceable wool over the last year including John Arbon on its knitting yarns and Millbrook and Dreams on new mattress ranges.


Homebuilding & Renovation Show at NEC
Domotex with Agnella (Brintons)