Our mission is to drive sustainable demand for British wool in order to maximise returns for our members.

Consumer Exhibitions

We promote British wool products at consumer exhibitions including Grand Designs and the Homebuilding & Renovation Show.

Brand identity

Our Brand Identity document is designed to help manufacturers sell more British wool to end brands and is specifically targeted at the fashion sector.

Campaign for Wool

The Campaign for Wool promotes wool from around the world. British Wool part funds this activity to help raise consumer awareness of the benefits of wool. We ensure that our licensees and the British Wool brand is well represented in its promotional activity.

Press Coverage

Through our press coverage we work to increase consumer awareness of British wool and the products it is used in.

To find out more, contact the British Wool marketing team -
[email protected] or call 01274 688666