Our mission is to drive sustainable demand for British wool in order to maximise returns for our members.

Licensing scheme goes from strength to strength

Over the past 12 months British Wool has further strengthened its brand licensing scheme with an additional 33 brands coming on board. Now, the organisation works with 136 brands across the globe which all use high proportions of British wool in their products, further helping to drive new demand.

Recent additions to the British Wool licensing scheme include:

Avena Carpets

The first carpet manufacturer to join the British Wool traceable wool scheme. They have been supplying high quality wool carpets since 1976.


Wool duvet brand Baavet started in 2009 when farm owners Roger and Lesley Payne, were looking for a farm diversity scheme. Now available on the British Wool Shop.

Cable & Blake

Cable & Blake fabrics are unique in the upholstery marketplace as they dye the Herdwick fabric with vibrant colours that reflect the Lake District heritage, this is used in high quality upholstery.


Cloudwool® is a range of innovative, nonwoven fabrics for fashion made from pure British wool. The aim of Cloudwool® is to make a pure wool fabric accessible for mass market fashion. A range of trainers was launched by Grenson during 2023 using this material.


National bed retailer Dreams joined the scheme during 2023 and are producing a range of mattresses using fully traceable British wool.


The business is a new startup, which launched at the beginning of September 2023. The founder, Andrew Taylor, is a farmer and Land Agent based in Derbyshire. Their range of hats and scarves all use fully traceable British wool, and the range is available at the British Wool Shop.


Produced by Wool Insulation Wales Ltd, manufactures thermal and acoustic insulation and draft proofing products under the TrueWool brand. Committed to supporting Welsh wool producing farmers all wool is sourced through the Traceable Wool Scheme.

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Licensing scheme goes from strength to strength