Our mission is to drive sustainable demand for British wool in order to maximise returns for our members.

Meet Richard - the face of the British Wool story

October saw the launch of our new short film which explains the British Wool story - from farm to sale.

Every blockbuster needs a star, and – alongside Boo the sheepdog - ours is Richard Wilson, a fourth generation sheep farmer from North Yorkshire. Richard is the perfect choice for our story - his family have been farmers for over 100 years, a heritage to be incredibly proud of.

Richard’s life at his farm in Beckwithshaw is typically busy, and work has also begun on the Wilson’s 5th generation of wool production, with son Charlie born in September, hopefully continuing the Wilson’s legacy for years to come.

“Wool is one of the most versatile natural products around, and I’m so proud to be producing it. Many people aren’t aware of how many benefits there are in choosing a wool product and I’m incredibly honoured to be working with British Wool to explain this to consumers.”

The shearing season generally runs from May to July in the North of England, with Richard (and his colleague Dion Jones) shearing over 20,000 sheep this year alone. That’s around 40 tonnes of wool, all of which will be sold at our auction houses based in Bradford, ultimately being used in the production of beautiful natural flooring, furnishings and apparel. 

Watch our story here -

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Meet Richard - the face of the British Wool story