Our mission is to drive sustainable demand for British wool in order to maximise returns for our members.

Finding new uses for British wool…

The need to find innovative ways to use British wool and drive demand for this incredible natural resource has never been greater, says Graham Clark, Director of Marketing for farmer-owned co-operative British Wool.

“Product development and innovation are key to growing demand for British wool so we have been working with a number of brands, mainly across the UK and Europe, to make this happen,” says Graham Clark who leads the British Wool marketing team. “It’s vital that we don’t neglect our traditional volume markets including carpets, mattresses and clothing, however driving new demand over time will help deliver higher returns to our members.”

Recent projects include the use of British wool in a diverse range of products such as rope, tennis balls, trainers and in-soles.

The wool rope developed by Sustainable Rope was joint winner of the Wool in Innovation Awards and is the first 100% certified British wool rope ever launched. Renewaball, one of Europe’s largest sustainable tennis and paddle ball manufacturers, has collaborated with British Wool to create the world’s first renewable balls which will help reduce the huge number of balls which end up in landfill or incineration.

“We are also working on some exciting projects with Bangor University developing new uses for wool that should come to fruition over the next 12 to 18 months.

“It is extremely exciting to see innovative new products come to market and we hope they will inspire others to use British wool. Because of the variety of sheep breeds we have in the UK and British Wool’s unique grading system we are able to work with brands to ensure they can use the ideal type of wool for their end application.

“We believe there is a British wool type to suit any product development opportunities that come our way.”

British Wool is open to all farmers across the UK regardless of the quantity and type of wool produced. To find your nearest drop off point visit

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Finding new uses for British wool… Renewaball wool tennis balls
Left: Wool shoes Right: Wool rope