Our mission is to drive sustainable demand for British wool in order to maximise returns for our members.

New Traceable British Wool Throws Launched by Abraham Moon

In partnership with British Wool and the Campaign for Wool, Abraham Moon & Sons (fondly known as Moon) has recently launched a new range of stunning 100% traceable British wool throws.

The throws are exclusively available through John Lewis (in-store and on-line) and also via their own website, under their Bronte brand.

Moon is one of the last few remaining vertical woollen mills in the UK (based in Yorkshire), where every single production process is conducted under one roof.

To help support the launch a video has been produced showcasing the production process from farm to end product ( Part of this filming took place at Tony Pierce’s farm in Rye, East Sussex.

Graham Clark, Director of Marketing at British Wool commented, “We have been working with Moon and the supply chain on this project for a little while now and are delighted with the end result. All of the wool used in the product is 100% traceable Romney lambswool helping to produce a lovely soft luxurious finish.”

“Working with brands like Moon allows us to increase demand for our wool and also further penetrate the retail sector with the British Wool brand.”

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New Traceable British Wool Throws Launched by Abraham Moon