WORKING ON BEHALF OF OUR MEMBERS
Our mission is to drive sustainable demand for British wool in order to maximise returns for our members.

Blogs

Utilising Digital Marketing to Target the Consumer Utilising Digital Marketing to Target the Consumer 29 January 2024 A huge part of British Wool’s marketing activity is educating the consumer about how amazing the wool fibre is, what products it goes into and crucially where they can buy British wool products from. Read
Shearing Courses – Learn from the experts Shearing Courses – Learn from the experts 17 January 2024 British Wool is the approved provider for shearing and wool handling training in the UK, with a programme designed to support candidates of all abilities in learning and developing a traditional rural skill. Read
Your Wool - a guide to the auction process: Part Two: Your Wool - a guide to the auction process: Part Two: 17 January 2024 British Wool auctions are there to maximize the value of wool to our members, ensure that members receive the true market value for their wool, and demonstrate the strength of the collective marketing system which is there to represent all members. Read
Licensing scheme goes from strength to strength Licensing scheme goes from strength to strength 21 December 2023 Over the past 12 months British Wool has further strengthened its brand licensing scheme with an additional 33 brands coming on board. Now, the organisation works with 136 brands across the globe which all use high proportions of British wool in their products, further helping to drive new demand. Read
Your Wool from Farm to Auction: Part One Your Wool from Farm to Auction: Part One 13 December 2023 In recent months several farming groups have visited our depot and the scouring plant in Bradford to understand better the process your wool goes through. Over the next two issues of Graze, we’ll provide more details on this process of getting wool from farm to market. Read
Improving the service to members Improving the service to members 12 December 2023 Providing a high-level of service to members is always a focus at British Wool. Some of the areas British Wool have been improving in recent months include: Read